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Beauty Lines We Love: Mavala

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? MAVALA USA?

WWW.MAVALA-USA.COM?

The only people who test beauty products with as much passion as Modeliste Beauty editors? Modeliste readers and our expert panel of leading makeup artists. Always in search of the most inspiring, effective, healthy and efficient means to beauty, skin and nail care, Modeliste has discovered Mavala, a unique brand that has quickly captured the praise of millions and has risen to be one of the most highly acclaimed and sought after beauty lines by makeup artists, celebrities and beauty enthusiasts alike. Tried and tested, we immediately fell in love.

606 Poppy Red

Mavala Switzerland is a brand manufacturer only based in Geneva Switzerland. Mavala is a philosophy dedicated to care and beauty. Throughout the world for nearly 60 years the name Mavala has become synonymous with quality; thanks to its high-performance skincare and beauty products—elaborated by Mavala’s scientific laboratories, which concentrate their efforts on innovation and the search for perfection.

90512 Nailactan Jar

Unique.

Mavala has manufactured well over 2 dozen first to market unique products over the past 5 decades as an industry leader in Nail, Hand, Eye and Foot care by combining science with beauty, all while utilizing the finest ingredients available.

Inspiration.

Ms. Madeliene Van Landegham was a revered scientist throughout Europe in the 50’s and 60’s. In 1957′ she exclaimed to her fellow scientific researchers, “I’m going to invent something that will stop my nails from splitting and cracking due to the use of chemicals when performing laboratory research.” In 1958′ Mavala Scientifique was introduced to the world for retail use. It was the first ever penetrating nail hardener invented and brought to market. 58 years later it is still our #1 selling product globally.

91481 Cuticle Oil

The Name Game

The name MAVALA is derived from the first 2 letters in each word in her name. MA- Madeliene VA-Van LA- Landegham = MAVALA

What’s Trending Now in Beauty.

Natural nail care is trending into the Fall/Holidays.

93101Double Lash

Movela’s Most playful beauty product for women.

Hands down Mavala Double Lash. Another first to market product that we have been selling since 1967′. ? Mavala Double Lash is a nutrient and protein rich natural plant extract that hydrates and protects eye lashes and brows resulting in a thicker, fuller and lusher appearing lash and brow.

Mavala’s Rules to Beauty.

Eat healthy, exercise and use Mavala MultiVitamin moisturizing and protecting daily face cream and for night time regeneration, use Mavala Hydro-Active Night Cream. Both of these products have hyaluronic acid, collagen and plant extracts for optimum results.

What inspires you in creating some of the season’s hottest and most trend-setting styles?

Mavala has a team of trend setting creative designers, scientists and chemists that all collaborate to drive the season’s hottest trends year in and year out for the past 5 decades.

Being Social.

Mavala utilize social media via Twitter, Facebook and Instagram to reach our fans and customer base for purposes of providing new products, what’s trending and what’s to come. Mavala currently has approximately 24,500 Twitter followers @Mavala-USA and an estimated 5,000 FB and 5,000 Instagram followers.

A true success.

The greatest success to date has been the enforcement of our TM rights which has resulted in our ability to protect Brand value not only at the brick and mortar but equally online retailers.

3 must-haves this season.

?DOUBLE LASH, VL MASCARA, HAND CREAM FOR THE WINTER MONTHS.

Why you love Modeliste Magazine.

Mavala loves the Modeliste magazine because it is informative, engaging and inspires all those that read it.

What’s next for the line?

Next for Mavala in the USA is the launch of our nail polish colors. Over the next 18 months we will be garnering a percentage of the USA nail color market that is in need of an affordable

(MSRP $8.00) Mastige quality nail color offering. In 2014′ Mavala was the winner of “Natural Health Magazine’s” Beauty award and in 2015′ we were presented the “Beauty Shortlist Award” for nail care.

 

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