Beauty Box | July13th, 2016

Summer Hair Trends: Sam Villa for Redken


The easiest way to update a look for Summer is to add curl and texture – large multi-textured curls or loose straight waves – work the surface this season.

Messy Top Knot

Image credit: Mui Mui 2016 Resort, Getty Images


Messy Top Knot. This simple knot has great texture, it’s imperfection is what makes it cool.

Step 1: Secure a ponytail in the crown area.

Step 2: Apply a liberal amount of Redken guts 10 volume spray foam to the midshaft and ends of the ponytail.
Step 3: Dry the product using your fingers only and a Sam Villa for Redken Professional Ionic Blow Dryer.

SAM VILLA Professional Ionic Blow Dryer

Step 4: Twist the ponytail into a bun leaving the ends out and secure with two large bobby pins. Arrange the ends artistically and finish with a light mist of Redken control addict 28 anti humidity hairspray.

Control Addict


Public School S/S 2016 Getty Images

Statement Braid
What’s the trick to a big thick statement braid? Texture. Texturizing your hair first with a Sam Villa for Redken Professional Volume & Texturizing Iron can add up to three times more volume! This is HUGE, especially if you have fine hair. It not only makes the braid bigger, the added texture helps hold the braid in place.


Redken texture
Tip: Before braiding, apply Redken braid aid 03 braid defining lotion. This defining hair lotion is specifically designed to add smoothness and grip to make braiding and twisting hair easier. It also provides mild control for super smooth braids that stay put.

Multi-Textured Curl

As seen on Diane von Furstenberg Spring 2016 runway, Getty Images


Go bold with multi-textured curls or lay low with unpretentious waves…

Multi-Textured Curl
Step 1: Horizontally section hair about 2” wide and 2” deep, depending on hair texture and density. Lightly spray with Redken iron shape 11 finishing thermal spray and comb to ensure there are no tangles.
$16; 8.5 oz
Iron Shape

Step 2: Place the Sam Villa for Redken Professional Straightening & Shaping Iron at the new growth area and rotate section one complete turn, as if using a curling iron. Keep your ends in the opposite hand for control so the section is wrapped around the outside of the iron. Continue to pull the hair through the iron by using light tension and gently tapping the plates.
Redken Flatiron

Step 3: Gently slide the iron horizontally out of the section using fingers to support the curl. Let cool for 30 seconds for a soft wave or pin with curl clips for maximum curl.

Step 4: Once all sections are complete, use your fingers to break up curl gently for a tousled modern look.

Unpretentious Wave

Getty Images

Unpretentious Wave

Step 1: Prep hair with Redken iron shape 11 finishing thermal spray
$16/ 8.5 oz.
Iron Shape

Step 2: Create a three strand braid. Compress the braid with the Sam Villa for Redken Professional Straightening & Shaping Iron.
Redken Flatiron

Step 3: Cool, pull out braid and rake Redken Diamond Oil Glow Dry through with fingers for a natural finish. Leave natural no finish.
Redken Glow Dry Diamond Oil

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