Summer Style: C & California

It’s all about striking the balance between casual and cool, comfortable yet chic, airy yet appropriate. C&C California’s latest collection is filled with fresh ideas for playing it fashionably cool while heating up your scene-stealing summer style.

The C&C line is a stylized, contemporary casual wear collection, soft knits, luxurious fabrics, in beautiful colors. A combination of beautiful feminine silhouette, bring a distinguished sophistication to the line.

Unique.
C&C California is one of the leading brands to capture the essence of the California laid back lifestyle in every collection. The soft luxury fabrics and vibrant colors along with the effortless aesthetic, give a unique twist to casual contemporary women’s wear.

The C&C girl.
The C&C girl is a confident well balanced, independent girl, who cannot be defined by age but by her attitude towards life and style. She goes from work to play, she instagrams her awesome workouts and girls nights out. She loves taking walks on the beach, for her, a healthy, happy body, is a happy mind. She’s outgoing and fun but never excessive. She loves to be put together in an effortless comfy way. She styles herself with a sense of contemporary casual and a touch of class, she is, simply, unstoppable.

Inspiration.
Our Fall 16, collection had a flavor of the 70s, combining wide flair pants with ruffle details on tees and dresses, along with military greens colors and heritage plaids.

C&C theme song.
The Florence and the Machine song “the dog days are over” …but that’s a tough question we also love the style of the head singer, Florence Welch.

What’s next!
The introduction of the new spirit of C&C California to its loyal fans; who wondered what happened to my favorite brand, while creating a new generation of consumers. Interpreting the DNA of the California lifestyle into a contemporary brand of Women’s sportswear, while expanding into Athleisure, Outerwear, Loungewear, Sleepwear, and Childrenswear.
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