The Pop Factor: POP Beauty
Create an eye catching popping wherever you go. The ultimate London Cult line, POP is just as playful and free-spirited as it is practical, inventive and easy to apply. With an impressive range of products, the hottest shades, ultra-smooth finishes Pop Beauty has become synonymous with is achieving seamless, alluring party-and every day perfection.
As vibrant colors have popped up all over the runways In Paris, from Manish Arora to Giambattista Valli’s impressive looks, off the runway this season it’s simple to create wearable versions of the trend—a wash of pink here, luminous contouring, a bold brow, a swipe of blue eyeliner there and of course sexy nail glam. Here’s why Modelistas all over the globe are in love with POP!
What makes it go POP?
POP was created to truly encourage girls all ages to incorporate color into their makeup routine and to learn how to make their uniqueness POP! POP is about a visual dialogue and an opportunity to accessorize your individuality. It is a prismatic clash of edge, femininity fashion, beauty & music that is at its core influenced by girl power. We are all about a fun, vibrant, visual representation of cultural jamming and inclusiveness.
The Inspiration behind the glam.
Originally inspired by London’s POP culture scene (movies, music, TV, fashion, art, and beauty) it is about embracing one’s individuality and creativity. The name POP is also a makeup artist term; to make your eyes, lips, or skin POP! We want to teach people how to update their makeup routine & play with color. Every product is a little makeup lesson in itself!
The It-List.
We are famous for our unique & vibrant colors, innovative formulas and foolproof makeup artist tips and tricks. We set our own trends and encourage you to do the same!
Cult favorites
- Peak Performance Mascara
- Face Magnet Primer
- Pure pigment
- My Oneliner
Pop is for Popular!
The main reason our brand has become such a success is because we create products that truly perform. Essentially; celebs, bloggers and the general makeup loving girl out there are looking for the same thing. High quality products that truly make a difference in your makeup routine, as well as unique, problem solving concepts and colors that you can’t find anywhere else! That is what we provide.
Trending Now in the beauty world.
There are always many trends happening simultaneously, generally we encourage you to create your own trends and play with what really works for you! Lips are coming back in a big way. Rich velvety formulas and in deep hues like plum, deep raspberry and reds will be huge for winter. (check out our velvet matte lipstix! ). Also the classic winged black eyeliner look is staying current. To be on trend; team it up with a pop of color and trace the black with a cobalt blue, emerald green or deep violet.
How to take the hottest runway trends and make them wearable.
Pick a look that inspires you and tone it down or amp it up as needed to fit your personality. We are all about bringing the catwalk to the street! With the most extreme looks you can incorporate elements of what you loved about that look into your everyday wear. Sometimes it is about picking one or two things about a look you love and making them “yours”. The best way is to play and find out what works best for you!
Inspiration behind POP’s latest collection?
The latest fall collection, embraces our heritage and anchors our brand back where we belong, in connection with POP art and culture!. The finger on the pulse packaging represents a visual expression of the brand. We launched 7 new products, totaling over 39 skus.
Season’s must-haves.
Lips: Matte Velvet Lipstix. An innovative, lightweight lipstick texture that coats lips in bold colour in just one swipe.
Eyes: Peak Performance Brow. Creates perfect arches with an easy-to-use automatic brow pen with slanted tip provides foolproof application, while spoolie brush blends.
Cheeks: Our Contour 101 palates, helps to sculpt and pop your features effortlessly. You have two shades; Luminous Effect and Matte Effect. Both highlight, sculpt & blush your features to light, whether it’s day or night.
Nails: We have created 9 must haves for any girl’s varnish connection. From classic staples to bold shades, we have a nail colour to suit one’s mood and wardrobe.
Hottest Eyeliner trend for Fall/Winter.
Double-winged liner with a POP of color!
The best ways to give your look a subtle pop of color.
– Work with a pink or berry toned blush applied to apples of the cheeks to subtly lift the face.
– Trace your black liner with a bright POP of color.
– Smudge a trace of color into the lower lash line for a subtle yet effective eye brightening pop.
-Pop your lip like our Matte Velvet Lipstick in Bewitching beet, Cozy Crimson, or Ravishing Ruby
Contouring: love it or hate it? Best ways to getting it right.
Contouring can be great! The key to getting it right is moderation and blending. There is a major difference in what you can do in front of the camera when you are working with angles and lighting and what the same application would look like walking down the street. Apply in daylight and use good quality brushes and blend, blend, blend. One of the main things to think about is to make the pigments seamless on complexion, and make it look natural.
Brow basics: 3 tips to getting the perfect brow.
If you are unsure, see a professional to have them groomed. When applying a brow product, always comb the brows through first. (in short strokes upwards). Use a shade slightly lighter then your natural hair color and always finish with a setting gel to keep hairs in place.
Best beauty advice.
Smile, be happy, dance, and live freely! Makeup is fun, play and figure out what works for you! Always use a primer. Focus on your best feature. Pick the exact right shade of foundation and add some glow for a healthy look.
Beauty mantra.
Be you to the fullest & find the right colors and products to accessorize and enhance your unique self – It is time to shakeup your makeup!
If Pop Beauty’s Theme Song?
Something that puts a spring in your steps and makes you want to dance – I’ll have to write one! 😉
What can we expect in the coming year from Pop Beauty?
We are super excited about what is on the horizon. Expect more fun, unique and high performing products that will help keep your finger on the pulse and update your makeup routine. We are also excited about making POP more available across the nation by launching in more retailers that are on point with our demographic.
Why you love Modeliste.
We resonate with the magazine as a brand, we transcend style through our beauty products as the magazine does through its digital and print platforms. Modeliste is a platform that inspires and documents style, fashion, travel and art through network of industry experts and visionaries much like POP beauty.
Connect with Pop Beauty: on FB, TW, YT and IG and on line at Popbeauty.com
@popbeauty, #popbeauty
