20 questions with Adelaine Morin
Photography by Holly Obee
Hello gorgeous, Tell us a little bit about yourself.
My name is Adelaine Morin, I was born and raised in Toronto, Canada and I am obsessed with the colour yellow.
How would you define yourself in three words?
I feel like my friends would describe me as sunshine, witty and creative.
In what ways have you been incorporating self – care into your daily routine?
When quarantine first started, I was in a dark place where I’d be sleeping in, not feeling motivated, and constantly tired. I found when I started being strict with my morning and night routine, that’s when my days and mental health became significantly better. Every morning I wake up, have my matcha (I’m trying to drink less coffee!), eat my meal prepped breakfast, work out, and hop on a call with my assistant to start the day! As for my night routine, it usually consists of taking a shower, turning on my lavender diffuser to relax me, journaling or watching Grey’s Anatomy and cuddling with my Frenchie, Blue! My morning and night routines are so sacred to me and I feel significantly better when I stick to them!
What’s the most fulfilling part of your job?
The most fulfilling part of my job is being able to connect with others. This goes for my YouTube videos, vlogs and music. When I was going through my breakup, music was what I turned to and got me through it. I’d listen to the lyrics and feel connected, like I’m not alone going through this shitty time in my life. What’s so special about my job as a youtuber or musician is that I can connect with people through happy, sad, whatever emotions and we can go through these learning experiences together.
Can you tell us about an exciting time in your career?
One of the most exciting times in my career was launching my collaboration palette with tarte cosmetics! We planned this launch over a year in advance, set up a huge launch party, tons of PR packages, a song, music video, meet and greets! I felt like I was on top of the world! I’m also excited to be launching a collaboration with my FAVOURITE phone case company, Wildflower on August 14th! I love doing collaborations with companies,
I learn from every business venture I go on! Whether it’s a fail or a success! And from what I see from my fan’s reactions, I know the wildflower case collab will be a highlight of my 2020!
What would you title this current chapter in your life?
If my life were a novel, this chapter in my life would be called, “Self-love isn’t selfish, it’s important.” This year is the first year in my adult life being single. I used to put all my love and time into relationships, but recently, I’ve been putting that love and time into myself and it has changed who I am significantly. I feel myself becoming more confident, strong and accepting of myself. I know I’m 22 and have a lot to learn about myself, but these past couple months I started feeling less bad about being in love with myself. Loving yourself is the best feeling on Earth! 10/10 recommend haha.
How do you educate yourself on ways of maintaining healthy skin?
Since creating my palette with tarte last year, I decided to go to beauty school where I learned about makeup, skincare and hair. Going into a class, talking to teachers and practicing on other students really got me comfortable with my knowledge on skincare. One thing I really took away from my class was to drink more water, moisturize and ALWAYS wear SPF. Even on days you barely go outside!
What do you love most about Pixi Beauty?
I remember one of my first Pixi beauty products was the Aspyn collab highlighter. I would wear that highlighter DAILY because it was my favourite from the drugstore and I loved supporting a fellow female youtuber. My favourite thing about Pixi is how affordable and accessible their makeup is at Target. Whenever I need to grab something quick, Pixi always has my back haha.
What are your top 3 favorite Pixi Beauty products?
My top 3 favourite Pixi Beauty products are their Aspyn highlighter, Heart eyeshadow palette and Rachel cheek palette. Their collabs are my absolute favourite!
What does the word empowerment mean to you?
Empowerment means everything to me. Being empowered by fellow women in the entertainment industry is everything to me. That’s why I support them and am constantly a cheerleader cheering them on. I wouldn’t be who I am today without my YouTube friends keeping me inspired with their content and talking about creativity blocks behind the scenes. YouTube is a very emotionally draining job and I couldn’t do it without the women empowering me.
In what ways do you use your platform for the greater good?
One brand I’m proud of is my #GirlsSupportingGirls brand where we donate a portion of each sale to a girl’s non-profit organization. We’ve donated to charities such as ovarian cancer, breast cancer, sick kids’ hospital, black lives matter, planned parenthood, Australian fires and so much more. Girls supporting girls is so much more than a saying to me, it’s a movement of empowering women wanting a change! While getting a cute hoodie too 😉
During these tough times, what has kept you motivated?
Through these tough times, my morning and night routine have kept me motivated. Waking up, having meal prepped breakfast, drinking my matcha, working out and starting my vlog or whatever work I have to do has kept me sane during these crazy times. Without routine, I feel like the days all smush together and there’s no meaning to life. Having those extra hours to myself and focusing on myself has helped so much.
How do you remain fit, active, and healthy with stay-at-home orders intact?
My favourite people on YouTube have been Chloe Ting and Alexis Ren! They have been my entire search history for the past couple of months haha! I’m currently doing the 24-day hourglass challenge by Chloe Ting and I’ve noticed some great results! I think facetiming a friend and doing the workouts together has helped me stay accountable. Yelling at my friend or my friend yelling at me when we’re lazy has been good motivation for those days you don’t feel like doing anything!
As a creative in quarantine, how have you found inspiration and ways to create?
When one door closes, another one opens. I’ve been creating a lot of “stay at home” content for everyone in quarantine recently. I used to look at quarantine in a negative light, but I think grabbing life by the reins and taking advantage of any situation you’re thrown in is how you stay on top of your game!
What and/or who has had the most influence on your growth and why?
My life coach has influenced my growth a lot this past year. I’ve been talking to her about my work and personal struggles and she’s always there to let me know my feelings are valid and guide me through any situation. I always recommend my followers to seek help, whether it be a therapist, life coach, friend or family member. You’re not annoying anyone with your problems, your problems and feelings are valid and demand to be felt! You got this!
How can you as an individual actively take part in fighting a system of oppression and standing in solidarity with your peers of color to amplify their voices?
I want to use my platform and be an example of how we can be better and do our part to work towards equality. I’ve always been vocal about signing petitions, donating money, going to protests and doing whatever we can to support the #BlackLivesMatter movement. And just because it isn’t trending as much as it was a month ago, doesn’t mean it matters any less. Black lives matter today, tomorrow and every day.
How have you found ways to educate yourself and those around you?
Social media and Netflix documentaries have helped me educate myself. I recommend everyone to watch “13th” on Netflix and “The hate you give.” They are my favourite films that creatively dive into racism, past and present.
What do you think are ways that others can help society and our surrounding communities?
Ways that you can help are voting, signing petitions online, going to protests, donating money, educating yourself and educating others on black history.
In what ways has your life changed due to current events?
I’ve become more educated on black history and always recommend my followers to support local black businesses, black influencers and donate to black charities. Systemic racism is a form of racism that is embedded as normal practice within society, which causes people to have a disadvantage of getting a job, mortgage, house, education, etc. because of the colour of their skin. Lift and rise each other and treat others the way you’d like to be treated.
What advice do you have for someone who aspires to create a career like your own?
My #1 piece of advice is to take time for yourself and figure out EXACTLY what fuels the fire in your heart, what makes your heart race when thinking about it, what gives you passion. Whatever that is, put your heart and soul into it. It may not pay at first (YouTube didn’t pay me a penny when I first started about 10 years ago), but so many people lack passion in what they do. Having passion will set you apart from everyone else and you are guaranteed success. Good luck!