Labels We Love: Generation Love

www.generationloveclothing.com

@generationloveclothing

Founded by dynamic duo Roni Hirshberg and Audrey Bressa, Generation Love is a fashion brand that beautifully embodies the spirit of empowerment and self-expression. With a seamless blend of French chic and New York edge, their collections reflect a deep passion for design and an unwavering commitment to quality. Inspired by their own journeys and the desire to create clothing that makes women feel instantly pretty, powerful, and transformed, Roni and Audrey have cultivated a brand that resonates with modern femininity. Their designs, characterized by bold colors, exquisite detailing, and a focus on comfort, invite women of all ages to embrace their individuality and confidence. As Generation Love continues to grow, Roni and Audrey remain dedicated to fostering a positive and inclusive fashion community, proving that style can be both luxurious and empowering.

Lucas Faux Fur Jacket

$415

Annakin Faux Fur Collar Wool Coat

$795

Johanna Suiting Turn-Lock Belted Pants

$325

We started Generation Love because we wanted to work for ourselves. We were both passionate about fashion and driven by the idea of doing something we loved together. We wanted to create clothing that made women feel confident and beautiful, because when you feel confident, you feel free to be yourself—or even to be bold.

Audrey grew up in France, and I grew up in New York City. So we each bring our own point of view on style, but when we put them together, they really work. For example, we always have classic pieces like blazers in the collection, which are inspired by the European tradition of quality items that you wear again and again. But we might add something special to give it that city edge—like a bold color or a pearl button.

Well, I try on every single item we design and produce, so I am the test subject! I prefer to feel comfortable when I get dressed for any occasion, so that’s our real motivation. I feel like there are a lot of women like me who want to look stylish but feel comfortable at the same time.

Annakin Faux Fur Collar
Wool Coat $795

Danielle Vegan Leather Trench Coat
Color: Black
$595

Shyann VeganLeather Mini
Skirt Color: Black
$215

Marielle Lace Top
$235
Generation Love’s values include joy, care, thoughtfulness, courage, and positivity. How do these values influence your design and practices?

We really try to promote a positive working environment. We are all about giving our team the chance to learn and grow in their positions. We have a lot of amazing full-time employees who started with us as interns, and many people on our team have worked for us for around 10 years. I love knowing we have been in each other’s lives for so long—through life events like weddings, kids going to college, etc. Quality of life and work-life balance are also very important to us.

We are thoughtful in our approach to collaboration as well. I love to hear from my team and encourage everyone to share their thoughts and opinions. We really value everyone’s perspective—if you are on our team, we want to know what you think.

We love creating and cultivating long-standing relationships with individuals and companies alike. It’s important to us to feel that there is a human element to what we do daily. We recently visited one of the fabric mills we work with in Florence, and the owner and his team went above and beyond to welcome us. They even had pink fabric on all the looms because they know we love pink and demonstrated their weaving for us. These special relationships make all the difference.

For us, color is a huge factor; we love uplifting colors, which can instantly elevate the mood. We also love beautiful, ornate details and hardware, so I think that extra bit of glam really adds emotion to our designs.

Olempia Crepe Blazer
$385

Martine Suiting Blazer
$495

That is the ultimate joy I get from designing our clothes. I love hearing women share how their Generation Love outfit made them feel confident in important moments of their lives. I believe fashion has the ability to transform your mood and showcase parts of who you are. I love the emotion behind fashion and why we choose to wear what we do. I also love that our clothes work for a wide age range—that is our goal and how we define our success. I am thrilled when we see different generations wearing Generation Love.

We’re really excited about our Holiday collection this year. We have pieces that accommodate every type of holiday occasion, from ski trips to beach vacations to being home with family. We have amazing faux fur outerwear and sweaters for après ski, gorgeous new swimwear for warm-weather travel, and truly special pieces to be worn wherever you’re celebrating. We also launched a sustainable fine jewelry line earlier this year, featuring lab-grown diamonds in beautiful, wearable designs that make amazing holiday gifts.

Tracie Sequin Dress
$435

Tanya Tweed Skirt

$265
Is there anything else you’d like to share?

We’d love to invite everyone to our new store on Madison Avenue. It’s truly a jewel box, and we love welcoming clients for champagne and shopping. If you come by the store, you might even find me there filming our new Empower Hour series, which we feature on our blog and social channels. Through this interview series, we are shining a light on inspiring women doing amazing things, such as running Fortune 500 companies and nonprofits, as well as financial firms, to name a few. We are fascinated to learn how successful women dress, why they wear what they wear, and how personal style impacts how they move through their lives.