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Girls with Curls: Ouidad

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ouidad.com

Whether embellished, pulled back, or worn down loosely, the hairstyles on the runways all had one thing in common: lots of curls. For some of us, we have to work at keeping them in, and for others, it’s work to just keep them in check avoiding that major curl catastrophe.  It’s not just about accepting curls but embracing them, glorifying them, learn how to manage those curls with the right products. Let the reigning curl expert Ouidad inspire you to embrace texture and love your curly locks and give You the Curls of Your Dreams.

 

 

Where does the name Ouidad come from?

Ouidad, the queen of curl, is an internationally renowned stylist, salon owner, author and global educator. The pioneer of the curly hair industry, Ouidad opened the first salon in the country catering exclusively to curly hair in 1984. Since then her trademarked cutting and styling techniques and line of award-winning curl optimizing products, have changed the lives of curly people everywhere. Sought out by editors and peers for her extensive knowledge, Ouidad seeks to empower both stylists and people with curls through education, understanding and specialized knowledge.

What is Ouidad

Ouidad knows and loves curls and are renowned as the ‘curl experts’ who have pioneered the industry for thirty years running. The brand has built its foundation on identifying, defining, and properly styling curls, even trademarking its own cutting and styling techniques, with education at the very heart of its success and fundamental to its approach to haircare. Just as skincare is distinctly prescriptive, so too is curly hair, and Ouidad has long held the curly hair reins, categorizing our strands down into four specific hair types – loose, classic, tight, and kinky – to empower individuals to understand, enhance, love, and properly care for their curly tresses. No curl left behind. #ExpressNeverSuppress

What makes it unique in the industry? Catering to the ultimate curly customer, Ouidad is the only company to seamlessly blend the finest breathable, water-soluble, and botanical ingredients to create and produce products specifically designed for curly locks. Known to give men and women the building blocks to healthy, beautiful curls, each product within the Ouidad portfolio addresses specific issues for the myriad texture and styling needs of different curls, delivering weightless bounce and promising nourished, manageable hair.

Ouidad is also renowned for its innovative education program in the professional salon industry, featuring in-depth courses to certify stylists in its trademarked Carve & Slice cutting and Rake & Shake styling techniques. Because no two curls are alike, the signature cutting technique ensures the natural curl pattern is enhanced, not compromised or suppressed. Ouidad maintains an expansive certified prestige salon network across the United States.

What inspired the line’s creation? Ouidad, a curly-haired woman herself, was inspired to begin the line due to the lack of curl-oriented products and overall curl knowledge in existence in the market at the time. Based on her personal struggles, as well as struggles of curly-haired women everywhere, Ouidad wanted to bridge that gap and help other curly-haired individuals realize the beauty of their curls, with a signature cutting and styling technique and the products designed to help them.

Why is Ouidad such a game changer for girls with curls? Ouidad is focused specifically toward curly hair, with trademarked cutting and styling techniques, and product innovations in all four curl types, Ouidad is all about expressing curls, not suppressing them.

What do you see as the top Fall/Holiday 2015 curl hair trends? Embracing texture was big on the runways and we definitely think it is here to stay. We have seen natural texture with updos, braid styles and chignons that can be transitioned from day to night with accessories.

What is one of your most top selling product? Climate Control Heat & Humidity Gel, it works with humidity to lock out moisture without crunch or excessive build up. You can even blow dry with it!

What advice do you give girls to embrace and love their curls? Curly hair is a gift to be celebrated and enjoyed every day. #ExpressNeverSuppress. With Ouidad products and specialized salons and techniques, curls look their best.

What products do you recommend for the following:

Loose Curls?

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Playcurl Curl Amplifying Shampoo – Formulated to give Loose Curls a boost of body from within, hydrolyzed silk proteins expand the hair shaft, making each strand feel thicker and helping to form optimized curls.   

Playcurl Curl Amplifying Conditioner – Hydrolyzed silk polymers boost Loose Curls from within by expanding and thickening the hair shaft, with no unwanted weight

Playcurl Curl Amplifying Foam – Weightless, non-drying polymers instantly plump up Loose Curls and add lift for fuller, more energized curls.

Playcurl Curl Amplifying Styling Spray – A nourishing spray gel formulated to inject Loose Curls with the moisture they need for optimal curl formation and with lightweight polymers for lasting hold that won’t weigh down Loose Curls.

Classic Curls?

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Vitalcurl Clear and Gentle Shampoo – A low pH shampoo specially formulated for curls, to help preserve curls’ delicate moisture balance.

Vitalcurl Clear Balancing Rinse Conditioner – Moisturizing polymers, vitamins and wheat proteins penetrate the cuticle, creating the perfect balance of moisture needed for healthy, high performing curls.

Vitalcurl Clear Tress Effects Styling Gel –Amino acids and proteins deliver the right amount of moisture to optimize curl formation; water-soluble styling polymers set and hold for lasting frizz-free style.

Vitalcurl Clear Define & Shine Styling Gel-Cream – Vitamins, proteins and botanicals feed curls during styling for ideal curl formation; water-soluble polymers create lasting hold without stickiness or residue

Tight Curls?

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Curl Quencher Moisturizing Shampoo – Vitamins A and E give tight curls the right amount of moisture to restore internal weight, without any of the greasiness found in most moisturizing products.

Curl Quencher Moisturizing Conditioner – Vitamins and botanicals infuse moisture, algae extract and wheat amino acids seal it in, giving Tight Curls necessary hydration without unwanted heaviness.

Curl Quencher Moisturizing Styling Gel – Healing oils and fatty acids penetrate the hair to nourish, hold and style tight curls in need of moisture, creating lasting curl definition and hold

Curl Quencher Hydrafusion Intense Curl Cream – Nutrient-rich conditioners, milk thistle and sweet almond extract feed tighter, thirsty curls with intense moisturization, renewing strength and adding instant softness and definition.

Kinky Curls?

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Curl Immersion Co-Wash Cleansing Conditioner – A low-foam, sulfate-free cleansing conditioner that nourishes and refreshes fragile, kinky curls while gently removing residue and buildup without stripping or tangling hair.

Deep Treatment Curl Restoration Therapy – A heat-activated deep treatment that works at the cuticle level to replace the two proteins and eight amino acids needed for strong, fully nourished, healthy curls.

Climate Control Heat & Humidity Gel – This “smart gel” optimizes moisture levels within each hair strand and seals in hydration with water-soluble polymers to create a powerful humidity barrier.

Curl Recovery Curl Defining Styling Soufflé – A proprietary CR-4 Repair Complex envelops the hair shaft with a cushion-like coating of concentrated fatty acids vital to rebuilding, nourishing and protecting hair.

Product must-have for the Fall/ Winter season?

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With a weather shift and cold months ahead, it’s extra important to combat dryness. The Curl Recovery Melt Down Extreme Repair Mask, Moisture Lock Leave-In Conditioner, Texture Smoothing Frizz and Flyaway Fighter Spray, Deep Treatment Curl Restoration Therapy, Curl Recovery Whipped Curls Daily Conditioner and Styling Primer, and Ultra-Nourishing Cleansing Oil are must-haves.

 

Latest product launches? Travel size Curl Last Flexible Hold Hairspray; the mini hairspray is the perfect on the go finisher  formulated with sunflower oil to block out humidity and frizz and moves with your curl not against it

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Are there any rules to beauty you live by? #ExpressNeverSuppress!

What do you love most about the beauty industry? Hair can be such an emotional thing, and we love being able to help people to feel beautiful with their natural hair

Beauty Icon? Diana Ross, Minnie Driver, Viola Davis, Sarah Jessica Parker, Tori Kelly

Celebrity clients/fans. Minnie Driver, Tori Kelly

If Ouidad had a life theme song, what would it be? Express Yourself by Madonna

Greatest success or achievement with the brand? Ouidad has won several awards. The Climate Control Heat and Humidity Gel won the NaturallyCurly.com editor’s choice award for best styling gel, and the Superfruit Renewal Clarifying Cream Shampoo won the editor’s choice award for the best clarifying shampoo. Products also won awards from Jones Magazine, Coastal Living, Self Magazine, and Total Beauty. Beyond that, however, the greatest success has been helping thousands of curly-haired individuals feel more confident about themselves.

What’s next for the line? Ouidad is expanding product offerings in 2016, stay tuned! Our Curl Immersion launch extends offerings for Kinky curls with new products developed especially for the coily haired client.

Why you love Modeliste. Modeliste inspires and provides a fresh look at trends, beauty and fashion forward expression!

 

Connect With Us: @Ouidad

 

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