Modeliste Magazine

Labels We Love: Daniel Wellington



Just in time. The relationship women have with their watches is sacred. In an era in which time is considered the ultimate luxury, we can now agree that Daniel Wellington, with their latest collection of ultra-chic watches, may very well take the title as the the ultimate indulgence in time. The breathtakingly stylish watches created by Daniel Wellington’s trend-transcending style and masterful versatility, project retro glamour and grace. Whether worn tastefully beautiful with a white blouse or an evening gown, exquisitely on trend with a blazer and wide-legged pants, or adding a pop of color to that all-black everything outfit, Daniel Wellington has a watch for every whim. Here’s to time-telling in style.

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Modeliste: Tell us about Daniel Wellington. How did the brand come about?
It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, our founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. A few years later, this design is still an important part of what makes us so special.

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Modeliste: What makes these watches so unique?

The Scandinavian aesthetic with its minimalistic design is most apparent when looking at a Daniel Wellington timepiece. The thin, stylish case pairs perfectly with both elegant leather and playful NATO straps. All straps are interchangeable, making it easy to navigate between all of your favorite combinations.

Our intention is to uphold a design without too many special features, ensuring that every watch feels perfectly streamlined on the wrist. A Daniel Wellington watch is stylish, elegant and can be worn by men and women, no matter the occasion or dress code. We are constantly striving for perfection, always allowing our Scandinavian identity to shine through.

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Modeliste: How would you describe the Daniel Wellington girl?

A Daniel Wellington watch easily transitions from a day at the office to a night out on the town. It’s an accessory with endless possibilities, and we believe our fans see the world through a similar lens. Contributions on the Daniel Wellington official Instagram take us on adventures from North America to Europe to Asia, and showcase a new generation of diverse, charismatic creatives. People of all walks of life are wearing their very own DWs, and as a great style companion, these timepieces accompany the student, the professional, the athlete, the artist, the traveler, as they tell their stories.

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Modeliste: What do you think your watch says about you?

We believe a watch showcases individuality and attention to detail. This simple, yet bold accessory is the finishing touch to every outfit, and it reveals a practical approach to elevating any personal style.

Modeliste: What inspired your latest collection?

The Classic Collection is the heart and soul of Daniel Wellington. While holding true to the simple design and classic appeal, we focused on developing yet another sophisticated watch with a timeless and elegant look.

The Dapper collection is a true reflection of our minimalistic approach and philosophy. Daniel Wellington believes in keeping it simple, using clean lines and letting the design speak for itself. The Dapper boasts a slim profile in silver or rose gold and features intentional details like deep blue hands, Roman numerals, and a date display— truly a great addition to any wardrobe.

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Modeliste: Favorite DW styles for Spring?

Spring is a time of newness, and to celebrate the season change, Daniel Wellington welcomes the Classic Reading to the flagship collection. A black, pressed leather strap, mimicking a crocodile texture will accompany you to a sunny patio for brunch, or on a hike through fresh blooms. Lightweight NATO straps also begin to work their way into wardrobes of newly acquired pastels and neutrals. The Glasgow, with its blue and white stripes is a subtle, yet inspired go-to, and consistently one of our most popular straps.

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Modeliste: Any tips to picking out your perfect watch?

Celebrate your personal style and a Daniel Wellington watch becomes the most natural compliment. With four inspired collections and the option of creating the perfect combination with interchangeable straps, it easy to find the timepiece that speaks to the mood or occasion. Pair a thin, silver or rose gold case with a modest leather strap or a bold NATO strap and it’s a personalized exclusive with every wear.

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