Labels we Love: Balance Athletica
Balance Athletica a clothing line and community empowering individuals of every shape, size, color, and background to feel comfort in the skin they’re in and find their own balance in life. Our pieces are created by women for women, designed specifically to fulfill the needs of everyBODY focusing on complimenting and defining the feminine shape. We blur the line between fashion and athletic wear, allowing our pieces to be worn throughout the entire day.
The trend of dressing in sporty, comfortable layers—also known as athleisure—isn’t going anywhere. That said, putting together an effortless, perfectly coordinated workout look (whether you’re actually working out or just running errands) is easy. Trade in your old leggings and mismatched T-shirts for sleek, streamlined sets. At Balance Athletica, we found outfits to kickstart your athleisure look in style; find out all about this innovative company below.
What inspired the creation of the line?
Balance was created to fulfill the passion to make men and women feel empowered by the brand. Not just by wearing the pieces, but seeing the much larger variety of representation through our content, and feeling support from the like-minded people involved. We call our customer base the “Balance Family”. The connection and support they have for one another is far past anything we could have imagined. We were inspired by community, and more than acceptance – the celebration of our differences.
What makes the line so unique?
Our collections are what set us apart in a major way. Every six weeks, we launch a brand new collection of styles and color families, centered around a completely unique vibe. From the announcement video down to the color names, each collection is different from the last and sure to be unforgettable.
How would you describe the Balance Athletica girl?
The Balance Athletica girl is always striving for her best self by seeking a balanced lifestyle. She sets aside conformity to celebrate her uniqueness and embraces her whole self.
What Are Your Top 10 Spring Must-Haves?
1. Tie Dye
2. Saturated Colors
3. Oversized Tees
4. Bold Prints
5. Biker Shorts
6. Not Your Grandma’s Crochet
7. Orange and Yellow
8. Tonal Sets
9. Reimagined Animal Print
10. Athleisure that can be worn all day, in and out of the gym