Labels We Love: DANIEL RAINN
The Daniel Rainn collection embraces the Boho Chic lifestyle and aesthetic. Created out of inspiration from both vintage fashion and the beauty of the desert, we have strived to fill a need for dressing everyone to feel both stylish and comfortable. Our tops easily transition from the desk to dinner, for a chic weekend getaway, from brunch with the girlfriends to soccer practice with the kids.
- Where did the name come from?
It was a combination of things. I (Creative Daniel Norzagary) wanted our company to embody not just a name or face, but also an element. This goes back to our concept embracing both fashion and nature into everything that we do.
- What inspired the line’s creation?
The newest collection is “City Meets Desert” Being a native Angeleno residing in Silverlake, the city and street style inspire me daily. However, my favorite getaway to take a breath from the busy day to day is Palm Springs. It’s there that I’m captivated by both the desert, its colorful palates, boho vibe, architecture and vintage shopping.
- What makes it unique in the industry?
Our blouses always have a beautiful femme hand, delicate details and luxurious fabrications at a competitive price. We don’t sacrifice quality for quantity, and pride ourselves on creating one-of-a-kind designs and patterns.
- What are this season’s biggest trends?
Boho is still very relevant, print mixing, bold graphic florals and romantic ruffles.
- What are 3 must-haves this season?
A pair of knee-high boots, flared denim and of course Daniel Rainn tops!
- How do you constantly evolve the brand?
I am constantly traveling globally for fashion inspiration, sourcing the latest fabrications and still staying true to our Daniel Rainn aesthetic with on-trend modifications.
- Are there any rules to fashion you live by?
There are no rules in fashion!
- Best advice you’ve ever received?
Stay true to who you are.
- What you love most about Fashion?
It’s the ultimate creative challenge-an industry that is consistent yet constantly changing, always progressing to the next level.
- Style Icon?
Bridgette Bardot-a classic beauty.
- Greatest success or achievement with the brand?
Being recognized as a household name and being represented in both most major department stores as well as specialty boutiques globally. We are always striving for more.
- What’s next for Daniel Rainn?
The best is yet to come! 😉
- Celebrity sightings/ fans of the line?
Zendaya, Christina Milian, Melissa Joan Hart, Molly Simms, Melissa McCarthy (to name a few)
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