Labels We Love: Mister Zimi
Describe the overall concept of Mister Zimi.
Mister Zimi doesn’t follow trends and we don’t take ourselves too seriously. We want girls of all shapes, sizes and ages to make a statement and feel comfortable. Our designs feature loose silhouettes with bright patterns.
Where does the name come from?
Mister Zimi was started in Bali and we spend half of our time there.
In Bali, as a sign of respect, locals refer to you as Mr this or Ms that – so we were Ms Zoe and Mr Jimi.
When the first jacket we ever had produced was delivered to our hotel, in true Bali style the tailor had mixed up our names and it was addressed to Mister Zimi. When we were naming our business years later, it was the logical and heart warming choice.
How would you describe the Mister Zimi girl?
She loves comfort but also making a statement. She isn’t confined to four walls but is an adventurer at heart and loves to try new things.
What inspired your latest collection?
Our latest collection, POOLSIDE, is inspired by the book Poolside with Slim Aarons and celebrates the fashion icons of the 60’s and 70’s. Some of our new styles are named after some of the worlds most glamorous ladies – Dusty, Goldie, Farrah, Barbi and Twiggy.
How do you continually evolve the brand?
Travelling is a huge inspiration, we make sure we travel to different places and research different countries to get inspiration for our prints. For the shapes I just think about what I want to wear but can’t find, and I work from that.
5 must-haves this season.
Off the shoulder top, floral prints, staple style dresses that can be worn to a wedding or the beach, chunky heels, maxi dresses
Are there any rules to fashion you live by?
I don’t believe there are rules in fashion!
Best fashion advice you’ve ever received or given?
Be comfortable – nothing looks worse than when you’re not!
Any of the icons of the 60s and 70s – they were fun!
If Mister Zimi had a Theme Song this very moment, what would it be?
Dance Machine by the Jackson 5 – we used it for our latest campaign video and really sums up what this funky collection is all about!
New Year’s Resolutions?
Time to breathe, relax and take it all in. With two young kids, running the business, a new puppy and living between two countries, life is so hectic. I’m learning to meditate and appreciate the opportunities we have rather than getting too stressed.
What we can look forward to with Mister Zimi in 2016. (new launches, designs, events, etc)
Our new collection, Bohemian Rhapsody, will launch in March, it’s a bold collection of rich colours and tran-seasonal shapes.
Hopefully we will be opening some new boutiques as well!
Connect with us – @misterzimi, facebook.com/misterzimi