Labels we Love: Rococo Sand
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Describe the overall concept of Rococo Sand?
Always designed with the beach in mind and versatility from day to night comfort, Rococo Sand was created to cater to the woman who loves patterns and unique prints. The collection has evolved from cover-ups to include ready-to-wear and swim. Inspiration for the unique look comes from the world’s beaches.
What makes your line so unique and innovative?
Our prints and bold color palette are so unique and are always apt for the season and any vacation getaway. We are always staying current by taking inspiration from different cultures around the world.
How would you describe the Rococo Sand girl?
The Rococo Sand Girl is a fierce risk-taker who is comfortable in her own skin. She is always experimenting with new prints and unique patterns. She loves to travel and explore all while feeling fabulous in what she wears.
Greatest success or achievement with the brand?
We like to recognize every little milestone. Whether that is completing a collection early or receiving compliments on our garments, we are always celebrating an accomplishment.
What are 3 major fashion trends you’re seeing for this Summer?
This summer we are seeing a huge tie-dye comeback. We also are seeing a lot of flowy floral prints on dresses and skirts as well as silky mini dresses – which are always perfect for this season.
Are there any rules to fashion you live by?
When designing a collection, our first priority is always comfort. It is important to us that our garments are both airy and trendy for our women during all of their travels.
Best advice you’ve ever received?
The best advice we have received is to “be true to your aesthetics and always be grounded.” We like to keep this in the back of our head to keep us motivated while collaborating on new collections.