Luxe Lacquer: Azature Black Diamond Nail Lacquer
This season, nails feel more in tune with fashion than ever with cool, polish pairings and saturated single-tone hues. Go dark and moody with deep ruby and plum, light and fiery with white, gold, and rose gold nail hues, and chic and sophisticated with varying shades of dark greens and gray all tinkered with and turned into cooler, more sophisticated versions of themselves with sparkles. Azature Black Diamond Nail Lacquer beauty line brings the glamour with richly-pigmented and beautifully packaged shades of nail polish. As a Modeliste red-carpet and photoshoot favorite, and most recently seen on our Cover model, Zendaya, we went straight to the source at Azature who shared with us everything you need to know on nailing the hottest trends this season and what inspires their star studded nail lacquer lineup.
Standout Nails for Fall with AZATURE
Our overall concept is simple: At AZATURE we believe that women all over the world deserve to be showered in diamonds to celebrate their eternal fire, strength, and brilliance. With our Black Diamond Nail Lacquer, every woman can now experience our signature atelier service right at her fingertips.
I am proud to say that there are many attributes that make our line unique in the nail industry. Azature Black Diamond Nail Lacquer is the only nail polish in the world made with genuine diamonds. Our commitment to quality is showcased in our highly pigmented, head-turning colors, while our show-stopping diamond shaped bottle highlights the precious gem inside. All of our luxurious lacquer is also 7-free, cruelty-free, and Vegan friendly.
I am always inspired by real diamonds and gemstones when creating new colors. In fact, all of our colors have the inspiration story printed on the back of each bottle. We strongly believe that all our shades should be timeless, classic and go beyond what is trendy at the moment. Each color formulation is completely customized and hand-blended and can take up to 2 years to develop.
The colors that are dominating Fashion for Fall/Winter 2015 are rich, earthy tones. Our Burlesque diamond is a sultry red hue with a kiss of mocha making it the perfect choice for this season’s fashion trends. Personally, I love a woman who sparkles, especially for the Holidays, so our Holiday collections always include several glittering shades. Our Wine Diamond and Boudoir Diamond have to be my favorites for some holiday glam.
It used to be rule that your fingernails and toenails had to match, but I am one who believes rules are meant to be broken especially when it comes to fashion. A lot of people try to match their nail color to their outfit or their shoes, but this will just make you crazy. Instead, go for a complementary color. Don’t forget that metallics can be used as a neutral, our Rose Gold Diamond looks great paired with absolutely everything!
Our greatest success with the brand is that it has allowed us to give back in so many ways and has given us a platform to fight for things that we believe in. AZATURE has always been about empowerment and giving back. This year we were fortunate enough to team up with two amazing organizations, Polished Girlz (polishedgirlz.com) and Polished Man (polishedman.com) and we cannot wait to expand on these endeavors in the upcoming months.
My nail style icon is honestly my over-all style icon, Elizabeth Taylor. Her look is glamorous, classic and timeless and that never gets out of style.
Born in Hollywood, our lacquers have been worn by A-list celebrities and royalty worldwide including Taylor Swift, Britney Spears, Jennifer Lopez, Jessica Chastain, Amy Poehler, Kate Beckinsale, Jennifer Goodwin, Camila Alves, Taryn Manning, Kelly Osbourne, Miranda Lambert, Gisele Bundchen, Lana Del Rey, Toni Braxton, Miley Cyrus, Lady Gaga, Rita Ora and most recently, Oprah.
We have some amazing things lined up for AZATURE in 2016. We are currently in the process of developing our professional line which will combine our high quality, top of the line ingredients with new extended wear technology to create the first World’s first and only professional-grade luxury lacquer. We are also working on several exciting collaborations so stay tuned!
We are so honored to be a part of Modeliste Magazine. It is so important for us to be on top of what is hot right now all over the world and Modeliste keeps us one step ahead. And let’s be honest here, I live for the photography!
—Azature
Connect with Azature
Instagram @azaturebeauty
Twitter: @azature
