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Mode Around the Globe: Irene Lara

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Marrakech, Morocco
Photographed by Mariam Gomez
Mövenpick Marrakech

Wardobe by Ramy Brook

IRENE LARA
@studio4lara

How did you begin your career as an influencer?
It was all “my accident”! I had to open a blog as part of one of my uni assignments and that was how it all started! Little I knew it would be my full time job soon after!

What can people expect to see when following you on social media?
I love to share my honest, real opinion about beauty products that work with me. Of course loads of fashion and travel!

A highlight and a goal you hope to accomplish in your career?
As a fashion and beauty content creator, I would love to create something sustainable that resonates with me. I have a few ideas so keep an eye out for what’s to come!

Top 3 favorite fashion brands?
Very hard question! High street I would say Zara and And other stories! I’m obsessed with everything Rat and Boa lately as well!


3 beauty products you cannot live without?

Hand cream, lip balm and mascara!

What tips & tricks can you extend to someone aspiring to have a career like your own?
There are no tricks in this! In my opinion, being constant and being yous self is always key. Also patience!

Go to outfit for a summer lunch with the girls?
Little mini floral dress and sneakers!

What’s something you’re looking forward to this summer?
Spend time at my beach home chilling with my family, long sunset walks and hopefully read a couple of books!


What’s something our Modeliste readers would be surprised to learn about you?

I’m VERY good at DIY!

Who/What inspires you?
The 90s models, nature and places like Africa.

At what point did you turn your social media platform into a career? Are there any other careers you’d like to explore in the future?
It happened slowly and with a lot of work and effort. Writing is definitely one of the things I’d like to explore in the near future!

What’s your dream collaboration?
Some kind of charity work in Africa.

How do you hope to influence people through your social media platforms?
I just try to be myself and show the realness of my daily life, which of course is not perfect.

Are you working on any exciting projects you can share?
Something very big is coming soon, I cannot say no more right now!

What would you like to say to your fans?
As I always say, thanks so much for all the support along these years because I wouldn’t be here without them. The industry is becoming harder and harder and I’m super grateful for this!

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