Mode around the Globe: Kylee Campbell
@kyleecampbell
Photographed by Monique Yelvington @roughhgem
Videography by Gabe Sanchez @galzmedia
Special thanks to Vallarta Adventures
What was your defining moment as a social media influencer?
I honestly don’t know if I’ve had it yet, I think the best is yet to come as I grow and evolve in this ever changing industry. When I first started as a content creator, blogger, and influencer I hadn’t completely defined my personal style. I definitely wasn’t fully confident as a creative or in who I was as a person. A lot has changed since then. I do believe there have been pivotal moments of validation and recognition that have defined my career. Working with some of my dream clients such as Four Seasons Luxury Hotels was a very full circle moment for me since my undergraduate thesis project was designing a luxury hotel with a focus on creatives.
How do you hope to influence people through your social media platform? What can people expect to see when visiting your social media page(s)?
I hope to influence people, especially women to feel confident in their own skin, to feel free to explore and express themselves through fashion, to grow via travel, to be inspired to seek more out of life and live it to the fullest. I’ve changed my career path so many times. When I left a full time job that I was miserable at, I knew there had to be more for me out there but I was also terrified to try something new. Leaving the security of a corporate 9-5 job was one of the scariest best decisions I ever made and I was only able to do it when I stopped listening to everyone else’s opinions and truly started to listen to my heart. Life’s too short not to chase dreams, even if you have failures along the way (I had many), when people come to my page they will find me chasing dreams, traveling to grow my spirit, soul, understanding of the world and all its beautiful cultures, body positivity and confidence. I love having a network of supportive women uplifting each other, sharing my own personal wellness journey and my daily expression through fashion. You will find a mix of day to day realism right along with aspirational curated content.
What do you predict will be the biggest trends of fall?
We are seeing a bit of everything in fashion right now which is so fun. I just came back from New York Fashion Week feeling so inspired by everyone’s ‘fits. I think we will be seeing a lot of cute little socks with loafers, layering, sheer pieces (the nip is in), mixed layered blazers and knits. Wearability is the name of the game, ultra baggy jeans aren’t going anywhere so if you haven’t jumped on this trend yet you’re not too late! Seeing lots of leather jackets & blazers mixed in with wardrobe classics- think white shirting and blue denim. Hemlines that hit the floor, everything from the return of denim maxi skirts and floor length dresses.
Favorite dish to make for the holidays?
I absolutely adore baking with apples over the holidays. A recipe I’ve been making for years that’s always a hit is called Apple Pie Roses. They look super impressive but are very easy to make. I always make them gluten free and often substitute any sugar with either a natural sugar like honey or a healthier sugar substitute like Monk Fruit. I am super sensitive to sugar and have been on a path to heal my gut so low sugar levels are key for me!
Favorite brands / places to shop?
For online shopping, Revolve, FWRD and FarFetch. The only department store I have physically been to lately and actually impressed by their collection was the Saks in Beverly Hills. For in-store shopping in LA, I really like Elyse Walker. If you visit the one in the Palisades, ask for Heather, she is great. I think in-person shopping is way more fun in NYC than LA. Personally, I find it easier because everything is condensed right next to each other but it also feels like an elevated experience all together. If you are in NYC one of my favorite stores not to be missed is Frankie Shop, they are also online!
A movie you can watch on repeat?
Harry Potter, always and forever a fantasy dork looking for escapist magic.
What’s your go-to airport look? Essentials to pack in a carry on?
I used to wear chic airport looks, however the older I’ve become the more comfort is key, especially when you’re traveling as much as I do! I’m always constantly cold on flights so layers are important, you really can’t go wrong with a matching sweat suit. Right now I am loving Pangaia for cute matching, sustainable & comfy lounge wear ‘fits.
What’s a typical work day like for you?
Honestly, each day is slightly different. The one thing I love about my job and working for myself isn’t just the flexibility, but the diversity in my day to day schedule. It keeps me on my toes, it challenges me, and most importantly inspires me the way a 9-5 routine never did. I’m an early riser, I try to start my day off with movement, lots of water with lemon, coffee or tea before getting into my phone, emails, edits. Morning routines are crucial, how you start your day will affect your productivity all day long, all week long, all month. I typically shoot in the mornings or golden hour only to avoid harsh mid-day light.
Everyday includes admin work. From looking over contracts, conference calls, putting together decks for up-coming campaigns, travel, pitching clients, getting through incoming and outgoing emails to producing the shoots which can be everything from styling the looks, product, putting together the right team of photographers, videographers or your own equipment to location scouting, and booking. I think a lot of people have this idea that content creators or “influencers” just show up and take a cute pic and it’s all very la-di-da, which is a nice idea but far from the truth. Successful content creators are essentially running their own ad agency…by themselves…but are also the talent. Playing the role of producer, creative director, art director, talent, photographer, editor, legal, finance is a lot for any business owner.
What’s your everyday make-up routine? Any products you’d recommend for our Modeliste readers?
Minimal. Day-to-day, I really don’t wear much makeup, something I wish I had been confident in at a younger age. I prefer to invest in skincare than makeup, but I do love a good blush – especially a creamy one. I use the brand MAKE, a clean and cruelty free brand by @carrie_barber. Their Heat Stoke gel cheek tint leaves a dewy flushed finish and is a current obsession,
What’s something your fans would be surprised to know about you?
I grew up in England, I’m a huge fantasy dork and I’m actually a pretty shy, private person despite living a very public life on social media.
Are you working on any projects you’d like to share?
I hope to start my own line in the near future. Right now I am just in the very beginning stages of researching sustainable production and fabrics.
Where do you gain inspiration for content? Any tips & tricks you’d like to share for those inspiring to have a career like your own?
I’m inspired by the women I surround myself with. They are authentically themselves, confident, drama free, don’t talk down about other women, are hustling to achieve their dreams, don’t take BS from anyone, and they help their peers because they understand there is room for everyone. I’m also inspired by my travels, I’ve always drawn inspiration from exploring new places and it’s why I am constantly on the go. My biggest advice is to find your authenticity, stop scrolling and just do you. I fall into the scroll pitfall too, but I’m realizing more and more that the more time I spend on IG consuming other content the less I feel confident in my own.
