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Mode Around the Globe: Louise Martines




Los Cabos, Mexico
Photographed by Monique Yelvington

How did you begin your career? 
I was managing brands’ social accounts when I was working as an intern shooting content, organizing feeds, helping them grow and realized I could be doing this for myself. As I started spending more time on my own social media I got a couple brand partnerships and that’s when things really took a turn for me. I decided to take a risk and quit my other job to fully dedicate my time to creating content and I was able to make it my full time job within a couple of months.

How do you hope to inspire people through your social media platform? What can your followers expect to see when visiting your social media page(s)? 
I hope to inspire people and offer value in my content whether that is making someone feel more positive or motivated, or gaining inspiration from my personal style and wellness routines. I am always aiming to share my life in the most organic way and also create a place where not just one niche or person is welcome. I share my own personal fashion and style but I also share about health, mindfulness, spirituality, cooking and my personal life amongst so much more. I hope to create a loving, supportive community who feels like they are a part of my life.

What do you predict will be the biggest trends this winter?
I think trends always come back around and I think less is more will be very popular this winter along with bright colors. Neutrals will always stick around but little pops of colors like red will be big. I’m also loving the classy “old money” style, this kind of plays into the less is more but a prime example of a trend that is making its way back around from the 90’s and I am in love with it.

What did you love most about your getaway to Cabo with Modeliste?
This is such a tough question because I truly loved every moment and feel so much gratitude for being able to be a part of that experience. I think I loved meeting all the girls the most and just sharing funny stories and personal ones as well. It really got me out of my comfort zone and I’ll forever cherish it.

What was your favorite aspect of the Villa la Valencia resort?
Villa la Valencia was amazing! The staff and service was so impeccable I was taken back by it all. My favorite part was it being directly on the beach and the food. Every night I went out to watch the sunset and took some time for myself which was so magical there.

Favorite book?
It totally depends on my mood but a book I always go back to and feel like I learn something new each time I do is “Breaking the Habit of Being Yourself” by Dr. Joe Dispenza. A life changing book that helped me heal and grow in enormous ways. I wouldn’t be where I am right now without the knowledge I learned from that book.

Do you have any upcoming travel plans? If so, where?
I am currently in Mammoth with my family. We go every year and it’s the best reset. I love being able to go off the grid a little and soak up quality time with them. We fish, hike, go boating, play board games, and just spend lots of time in nature.

Are you an introvert or an extrovert?
I used to think I was an extrovert because I love meeting new people and going out, but as I’ve reached my mid 20’s I think I’m leaning more towards being an introvert now. I really love spending time with myself reading, journaling, meditating, going for walks or cooking. It’s my therapy and I look forward to it so much.

What’s your go-to airport look? Essentials to pack in a carry on?
My go to airport look is something always comfortable, I always wear something warm because I always get cold on airplanes. Something I would wear is a cute sweat set with a cropped tank under, socks and my Birkenstocks. My carry-on essentials would be a good book, my laptop, charger, camera, headphones, makeup bag, water and some yummy snacks.

Girls night in or Girls night out?

Girls night in 100%.

What’s a typical work week like for you? Any advice you have for staying productive throughout the week?
A typical work week for me looks like shooting lots of content and ads, editing, vlogging for YouTube, meetings with brands with my manager, planning out future projects and linking products and outfits I wear for my followers to shop. I think it can be hard to be self motivating in this industry and pushing yourself to get enough done or feeling like you’re doing enough. I find that planning out my week on Sundays helps me a lot to stay on top of everything and motivates me to get my to-dos done when the time comes. I also think making time for yourself every morning whether that’s for 10 minutes or a couple hours to stay off your phone, journal, workout, go for a walk outside, meditate, do your skincare routine, whatever it is that helps you feel your best is such a game changer for productivity.

What’s your current skincare routine? Any products you’d recommend for our Modeliste readers?
I keep my skincare routine very simple since I have very sensitive skin and struggle with acne. I use Neutrogena ultra gentle cleanser, followed by my snail mucin and hyaluronic acid, then with CeraVe moisturizer which I know is so controversial but I’ve used it for years and it’s helped my skin so much. If I’m breaking out I’ll use the La Roche Posay spot treatment and Mighty Patch Zit Patches which I can’t recommend enough for breakouts. They are magical.

What’s something your followers would be surprised to know about you?
I think my followers would be surprised that I love spending time outdoors; camping, fishing, and riding horses. I grew up doing those things and as much as I love fashion and makeup, I have a different side that I don’t think a lot of people expect.

Where do you gain inspiration for content? Any tips & tricks you’d like to share for those inspiring to have a career like your own?
I gain inspiration in so many ways, from nature, art, spirituality, cooking, brands, my own relationships, and I always love spending time on Pinterest and seeing how I can take outfits and make them my own with pieces in my closet. For anyone who wants to pursue a career like my own, I think just start posting content often, figure out what you like and what your personal style is. I know everyone says find your “niche” but I don’t think you need to put yourself in a box. Share what you love and share your personality!

What makes you different from other content creators?
I think what makes me different from other content creators is I don’t play into only one thing or one niche. I really want to show all aspects of my life and personality.

What would you like to say to your fans/followers?
That I’m so glad they are here and hope they continue to gain value and warmth from my content. I’m incredibly grateful for the love and support that is the reason I get to do this.

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