Fall’s Most Coveted Makeup Trends

As the air turns crisp and the days take on that golden-hour glow, fall makeup invites a return to sensual warmth, luminous finishes, and unapologetic color. This season is all about radiance with depth — complexions that gleam with health, eyes that shimmer with intrigue, and lips that whisper rather than shout.

Fall 2025 beauty is a love letter to light — luminous, layered, and luxuriously lived-in. It’s about enhancing what’s real, capturing warmth in every reflection, and embracing radiance as the ultimate statement. The new season isn’t about transformation — it’s about elevation.


The Return of Radiant Skin
This fall, skin isn’t matte — it’s lit from within. Lightweight, brightening concealers in golden and neutral tones offer the perfect veil of coverage, allowing natural luminosity to shine through. The look is effortless and refined — skin that glows without a hint of heaviness, perfected for the new season’s light.

Try:

ARMANI BEAUTY 
Luminous Silk Hydrating & Brightening Concealer
Light Golden - $42
www.giorgioarmanibeauty-usa.com

ARMANI BEAUTY 
Luminous Silk Hydrating & Brightening Concealer
Light to Medium Neutral - $42
www.giorgioarmanibeauty-usa.com


Flush of Fall
Blush takes center stage this season, moving beyond the cheeks to create a seamless, fresh-from-the-outdoors flush. Cream and tint textures in starlight peach, magnetic mauve, and rosy peach melt into the skin, creating a dreamy watercolor wash of color. It’s the ultimate balance of romance and radiance — soft, diffused, and modern.

Try:
ARMANI BEAUTY 
Luminous Silk Cheek Tint Blush - $40 ea
www.giorgioarmanibeauty-usa.com

Starlight Peach


Magnetic Mauve

Rosy Peach


Eye Adorned
Eyes are dressed to dazzle in liquid shadows that sweep across lids in ethereal shades of shell and gold foil, while blue reflection adds a flash of cool-toned edge. For depth, rich hues like chestnut and sandalwood offer a soft, smoky alternative to traditional liner. Finish with a volumizing lift mascara for that fluttery, cinematic gaze Vogue dreams are made of.

Try:
ARMANI BEAUTY 
Vertigo Lift Mascara - $32
www.giorgioarmanibeauty-usa.com

ARMANI BEAUTY 
Eye Tint Long-Lasting Liquid 
Eyeshadow - $39 ea
www.giorgioarmanibeauty-usa.com

Shell

Chestnut

Sandalwood

Gold Foil

Blue Reflection

The Golden Glow
Highlight this season is less about sparkle, more about luminosity. Sheer glow enhancers and highlighters in sunlit tones like peach and sunrise deliver a dewy sheen that looks like light captured on skin. Sweep across cheekbones, down the bridge of the nose, and along the collarbone for that just-back-from-holiday radiance.

Try:

ARMANI BEAUTY 
Fluid Sheer Glow Enhancer
Peach - $43
www.giorgioarmanibeauty-usa.com

ARMANI BEAUTY 
Luminous Silk Acqua Highlighter 
Sunrise - $39
www.giorgioarmanibeauty-usa.com


Glassy Lips, Elevated
The high-shine lip returns in its most refined form yet. Glosses in honey gleam and cherry glaze bring soft dimension and a modern polish to the face. Whether paired with a bare lid or sculpted eye, this season’s lips exude quiet luxury — effortless, hydrated, and impossibly chic.

Try:

ARMANI BEAUTY 
Primsa Glass Lip Gloss
Honey Gleam - $40
www.giorgioarmanibeauty-usa.com

ARMANI BEAUTY 
Primsa Glass Lip Gloss 
Cherry Glaze - $40
www.giorgioarmanibeauty-usa.com