2022’s Top Creatives to Watch Now: Jackie Miller
@jaxandrose
What would you title this chapter in your life?
The Chapter of Growth! I am getting married in April of 2022, have reached my goal of becoming a content creator full time, and am learning so much about myself in the process. I feel like I am slowly growing into the woman I have wanted to become for so long.
What inspires you and your career?
Seeing so many incredible women create multi-million dollar brands and companies! Showing myself and other women what’s possible if you do the work, and believe in what you bring to the table. Seeing friends of mine in the industry have an idea, find a way to make it happen, and refuse to take “No” for an answer. It’s so powerful and inspiring. It shows me there’s no reason why I can’t do the same.
How did you develop the social media platform you have as an influencer today?
I worked for a Beverly Hills plastic surgeon for 6 years before becoming a content creator. I loved the world of cosmetics, and felt like no one on social media wanted to talk about things like Botox, Laser, and/or filler. There’s so much false information on the internet, that I wanted to clear some of that up and show up for women who wanted to learn about these beauty hacks. For some reason, it’s a topic most women don’t want to talk about. It was a very slow process, but once I started posting quality content consistently, people began to follow!
What’s the biggest challenge you come across as an influencer?
For me, it’s having to rely on myself for everything. I am my own manager, accountant, photographer, editor, agent, publicist, all while trying to stay consistently creative and deliver high-value content. I am slowly working towards building a team to help me out. However, juggling all of those roles can become overwhelming.
In what ways do you wish to inspire people through your platform?
I really want to be a voice of reality and authenticity. I want my community to understand that most of what you see on social media is not real. I love sharing beauty tips and tricks to help empower women to look and feel their best. I also love to be raw and transparent. I try to open up about my own insecurities and struggles. In doing so, I hope I can inspire confidence and self love in other women.
What’s at the top of your bucket list for 2022?
I really want to learn how to ride horses! I have ridden a little, but never took the time to take lessons. It’s been a goal of mine for a long time, and I’m determined to make it happen in 2022!
What’s a trend that never goes out of style in your life?
High waisted jeans! I don’t think I can ever go back to low rise!
Three beauty products you cannot live without?
Tinted sunscreen, mascara and a great nude lip liner!
What’s a typical work day like for you?
Most days consist of me sitting at my computer for hours, responding to emails, going over contracts, photo and video editing etc…. Usually I have one or two days a week where I focus on shooting content, and might have an event to attend. However, most work days are me in sweats working from my laptop.
What advice do you have for someone who aspires to have a career like your own?
There’s room for everyone! The best advice I can give someone is to find your niche and be consistent. Don’t get too caught up in the number of followers you have. With social media, it’s quality over quantity. Many brands are now looking to work with creators that have a smaller following, but higher engagement. Focus on the following you do have. If you are consistent with creating quality content that feels good to you, the rest will follow.
Are you working on any exciting projects you can share?
I am currently working on launching something of my own soon! Stay tuned!
What’s something people would be surprised to know about you?
Before working in the Beauty Industry, I was a professional backup dancer. I lived in New York for 5 years while dancing for all different kinds of artists. My dream was to tour with Janet Jackson, however I ended up getting a terrible back injury that ended my dance career when I was about 25.
Biggest highlight in your career?
September 2021 was the first month where I started making more as a content creator than I had made in my previous career. That was a huge moment for me.
Last song you played?
“Beer Never Broke My Heart” by Luke Combs.
What would you like to say to your fans?
I am so grateful for my community! If it weren’t for them, none of this would be possible. I often get caught up in comparing myself to other influencers, and at times start to take a ride on the self doubt train. However, everytime I get a sweet comment from a follower, or a follower tells me how I’ve helped them in some way, it gives me that reassurance I often need. They are the true reason I stay inspired.
