Mode Around the Globe: Isabela Juliana

Isabela Juliana
@belajuliana

Photography by Jessica Spohr @jessicaspohr

Location: Hotel Mousai Puerto Vallarta
www.hotelmousai.com
@hotelmousai

Tell us a little about yourself and how you would describe your personal brand in three words?
Enchanting, playful, and authentic are the words that best describe my personal brand. I'm a dreamer at heart, and I believe in romanticizing every part of life. I've never been someone who's overly realistic. I like to think I live in my own little dream world, and that's exactly what I try to capture in my content. To me, everything has a little bit of magic, from slow mornings to the seemingly ordinary days. Even the quiet, "boring" moments deserve to be celebrated because they're just as special as the big ones.

What inspired you to begin your journey as a content creator, entrepreneur, or influencer?
I'd always loved creating, even as a kid. I think we all tried to make our own music videos, pretended we were filming "Get Ready With Me" videos, or even made up our own little movies. Creating has always been one of my biggest passions, and now, with social media growing the way it has, it feels like the perfect opportunity to bring those childhood dreams to life. It's a space where anyone can create, share what they love, and connect with others. For me, that's expressing my love for fashion and capturing the fun, everyday moments that make life so special.

How would you describe your personal style, and where do you find fashion inspiration?
My personal style is feminine, romantic, and playful. I'm drawn to flowing dresses, delicate lace, soft pinks, and pieces that feel timeless and whimsical. I love finding inspiration from different eras, whether it's the effortless fashion of early 2000s rom-coms or a modern interpretation of Gilded Age elegance. At the end of the day, my style is all about wearing pieces that make me feel confident, beautiful, and most like myself.

What are three wardrobe staples you can't live without?
I definitely can't live without my leather jackets. Whether it's winter, summer, or fall, you can always style a classic leather jacket. 

Another staple is a good pair of baggy jean, i feel like everyone has that one pair they reach for all the time, whether it's for a night out or a casual day. And lastly, the perfect black mini skirt. It goes with absolutely everything, and it's even better when it has built-in shorts underneath.

What are three wardrobe staples you can't live without?
I definitely can't live without my leather jackets. Whether it's winter, summer, or fall, you can always style a classic leather jacket. Another staple is a good pair of baggy jean, i feel like everyone has that one pair they reach for all the time, whether it's for a night out or a casual day. And lastly, the perfect black mini skirt. It goes with absolutely everything, and it's even better when it has built-in shorts underneath.

What does a typical day in your life look like when you're not traveling?
I love slow days that include a little time outdoors. My ideal chill day starts at home, cozy in bed with my cat, enjoying a slow morning while I relax or get some work done on my laptop. At some point, I always make time to get outside whether it's riding my bike or going for a walk, I just need a little sunshine on my skin. Then I'll end the day curled up in bed with a sweet treat, watching a movie on my projector.

What passions or interests do you have outside of social media and content creation?
I love dancing, I have been doing it since I was 3. It's where I can express myself the most away from social media and content creation. I mostly train in ballet and jazz but any form of dance brings me joy, it is a passion I'll always have in my life.

What has been the most rewarding moment of your career so far?
There are so many rewarding moments that come with this career, from being able to travel and share those experiences with my family to making lifelong friends along the way. But the most rewarding part of all is knowing that I've accomplished the dreams I had as a kid. I know my younger self would be incredibly proud, and that makes every step of the journey worth it.

Who are some of the women that inspire you and why?
My mom and my sister are the two women who inspire me the most. My mom is the most loving person I know, and she has always been my biggest supporter. Seeing how proud she is of me, whether it's for my smallest accomplishments or my biggest milestones, she motivates me to always give my best in everything I do. My sister inspires me in a different way. She is incredibly intelligent and the best problem-solver I know. She reminds me to keep pushing forward, even when life gets challenging, and encourages me to face every obstacle with confidence and determination.

What is one piece of advice that has had a lasting impact on your life?
"In your 20s, you only have 10 summers, 10 winters, 10 springs, and 10 falls, so make the most of each one." That quote has really stayed with me. I'm not afraid of getting older because I know life can get better with age. But there's something incredibly special about being in your 20s. It's a season of life where you're learning how to be an adult while still discovering who you are and exploring everything the world has to offer. Your 20s are filled with so many firsts, so much growth, and so many emotions. I think we can get so caught up in trying to have our lives completely figured out that we forget to enjoy the freedom we have right now to take risks, chase adventures, make mistakes, and create memories that will stay with us forever.

How do you stay motivated and creatively inspired?
The best way I stay motivated and creatively inspired is by not overthinking it. I used to stick to a schedule and get caught up wondering whether my ideas were good enough, but now I simply pick up my camera and capture moments I want to remember or share. If I come up with a creative idea or want to try a new makeup look on myself, I record it. I focus on creating content from my everyday life and the things I genuinely enjoy. Whenever I start to feel stuck or unmotivated, I remind myself why I started in the first place to have fun, be creative, and do it because I love it.

What are your favorite beauty products or self-care rituals at the moment?
I always make time for myself in the morning. It's a self-care ritual I'll never give up because I can't fully show up for my day without taking a moment for myself first. Sometimes that means putting on a childhood show while I brush my teeth and wash my face, or reading a few chapters of a book before I even get out of bed. I love doing little things that bring back a sense of nostalgia and allow me to disconnect from the world before the day begins. Those quiet moments help me reset, slow down, and start each day feeling grounded.

When planning a trip, what are the top three things you look for in a destination?
For me, the best parts of traveling are the food, the sightseeing, and the sense of community. There's nothing better than visiting a destination that makes you feel at home. I love traveling to places where the community is vibrant, the streets are full of life, and there's a strong sense of culture. Those are the places that leave the biggest impression on me. Trying the local food and visiting historical landmarks gives me a deeper understanding of the culture and the people. 

When a city or country makes you feel welcomed, it turns a trip into an experience you'll always remember.

What does luxury travel mean to you?
When I think of luxury, I don't immediately think of wealth or expensive things. I think about being rich in life being surrounded by the people I love and sharing experiences that turn into memories I'll carry with me forever. To me, luxury travel isn't about staying in the most extravagant hotel or dining at exclusive restaurants. It's about the moments you create, the memories you take home, and the people you share those experiences with. Those are the things that make a trip truly unforgettable, and that's what luxury means to me.

If you could visit anywhere in the world next, where would it be and why?
I've always dreamed of visiting Italy. It's my dream destination because it has everything I love amazing food, beautiful architecture, and a strong sense of community. When I think of Italy, I picture families gathering around the table, sharing meals, and embracing a slower, more connected way of life. Being able to immerse myself in the culture, explore its historic cities, and experience it all firsthand would be an absolute dream come true.

What is something your followers would be surprised to learn about you?
I don't think I show this side of myself very often online. It might seem like I have everything together, but I'm actually very much a Type B person. Most of the time, I'm just going with the flow. I don't always have a plan, and honestly, sometimes I'm okay not knowing exactly what's going to happen.

That can be both a strength and a weakness, but it's a big part of who I am. My friends and family always point it out because they know I'm someone who trusts the process, adapts as I go, and tries not to stress over every little detail.

What is your favorite way to unwind and recharge?
My favorite way to recharge and reset my social battery is by having a cozy day at home. I'll lay in bed, put on a movie with my projector, grab a sweet treat, and let myself completely relax. Sometimes I fully embrace a little "bed rot" and do absolutely nothing. I think everyone needs days like that every once in a while a chance to slow down, disconnect from the world, and simply rest without feeling guilty.

How do you balance your personal life with the demands of content creation and social media?
Now, I've learned to let filming be more natural. When I'm traveling or out exploring, 

recording isn't my priority, it's more of an instinct or a creative choice. I'll experience a special moment or see something beautiful and think, "This is fun," or "This is something I'd love to remember," and then I'll choose to record it. It's become less about feeling like I have to capture everything and more about having the option to preserve the moments that genuinely mean something to me.

What is your favorite song right now?
I've been religiously listening to "Chiquitita" by ABBA lately. Something about the song instantly gives me summer vibes, the melody, the feeling, everything about it just feels like sunshine. I love how certain songs become attached to specific moments in our lives. Whenever I hear a song from a certain era, it takes me right back to those memories, almost like a time capsule. I'm hoping that years from now, when I hear "Chiquitita," I'll immediately be transported back to the memories I'm creating this summer and get little flashbacks of my summer 2026.

What upcoming projects, collaborations, launches, or exciting news would you like to share with our readers?
I'm currently in the process of building my home, which has always been a dream of mine. It still feels so exciting and surreal to think about, and I can't wait to document the entire journey and share the process with everyone. It feels like I'm stepping into a new era of adulthood in the most exciting way possible and I get the chance to document every moment of it.

Looking back on your time at Hotel Mousai Puerto Vallarta, what was the highlight of your experience, and what made it so memorable?
One of the most special things that comes from these trips is the friendships I make with women from all around the world, people I may have never crossed paths with otherwise because we live so far apart. Getting to know their stories, learning about their past, and hearing about their hopes and dreams for the future is something I truly cherish. The connections made along the way often become the most meaningful memories, and those long-lasting friendships are the part of traveling that stays with me the most.