Mode Around the Globe: Jooshica

Mode Around The Globe: Switzerland
Jooshica
@jooshica

Photography by Hannah Leitsch
@haley_shot_it

Videographed by Tyler Gurd 
@tylergurdfilm

Location: Mandarin Oriental Palace, Luzern
@mo_luzern

You’ve had such an incredible journey so far — what’s one defining moment that shaped who you are today?
One defining moment was realizing that constantly pushing myself without listening inward was not growth. There was a time when everything looked successful from the outside, but internally I felt disconnected. Choosing to pause, reflect, and realign with what truly mattered changed how I approach my career and my life. That moment taught me that intention matters more than speed.

Fans love your confidence and presence. What’s something about your personality people may not know but you wish they did?
People often see confidence, but I am actually very introspective and sensitive. I think deeply about my choices, my impact, and how I want to grow. That quiet inner world is where most of my strength comes from.

What has been the biggest lesson you’ve learned in the past year, both personally and professionally?
The biggest lesson has been learning how to protect my energy. Personally, I learned that rest and boundaries are necessary, not selfish. Professionally, I learned that alignment matters more than chasing every opportunity.

You’re constantly evolving and reinventing yourself. What inspires your creativity and drive the most right now?
Right now, I am inspired by depth and authenticity. Real emotions, meaningful conversations, travel, and personal growth fuel my creativity much more than trends or pressure.

What’s one project or passion you’re currently working on that you’re most excited for fans to see?
I am currently in the process of creating my own beauty brand. It is still in development, but it’s something I am deeply involved in from concept to formulation and storytelling. I’m taking my time with it and am excited to eventually share something that truly represents me.

When you think about your dream life, where do you see yourself in the next five years?
I see myself living with balance and freedom. Still creating, still growing globally, but with more peace and control over my time—a life where success and inner calm coexist.

Fashion-wise, how would you describe your style in three words?
Refined, feminine, intentional.

Your travel schedule is incredible — what destination has inspired you the most recently, and why?
Luzern inspired me deeply. The calmness of the lake, the elegance of the city, and the connection to nature reminded me of the beauty of slowing down and being present.

What does a perfect, slow, restful day look like for you?
Waking up without an alarm, enjoying a cup of hot tea slowly, going for a quiet walk, eating good food, and ending the day early with a hot shower. No rush, no pressure.

What’s one beauty or self-care ritual you never skip, no matter how busy life gets?
My nighttime skincare routine. It’s a small moment of consistency and care that helps me reset every day.

Fans love your authenticity. How do you stay grounded amidst such a fast-paced career?
I stay grounded by sticking to simple routines, spending time alone, and staying connected to people who truly know me. Gratitude and reflection keep me centered.

What’s a misconception people have about you, and what’s the truth?
People think I’m always confident and unaffected. The truth is, I feel fear and doubt like anyone else—I just choose to move forward anyway.

What’s one piece of advice you wish you could give your younger self?
You do not need to rush becoming someone. Trust your timing and be patient with your own growth.

You’ve become such an inspiration to many. Who inspires you the most?
I’m inspired by women who are emotionally intelligent, disciplined, and quietly powerful—those who lead with depth rather than noise.

What’s your current go-to outfit when you want to feel confident and empowered?
A fitted dress with subtle sparkle that catches the light. It makes me feel feminine, powerful, and fully present—like I’m stepping into my own energy rather than hiding it.

What’s something fans would be totally surprised to learn about you?
I’m actually very introverted in real life. Quiet time alone is how I truly recharge.

What’s a personal mantra or quote you live by?
Move with intention, not urgency.

What did you love most about your stay at the Mandarin Oriental Palace, Luzern?
The calm and timeless elegance. Everything felt thoughtful and serene, which allowed me to truly rest and feel present.

What exciting projects or career moments do you have coming up that you’d love to share?
I have an upcoming Sephora campaign with a dream brand. I can’t share too many details just yet, but it’s a moment that feels very full circle for me. I’m incredibly grateful and excited to share more when the time is right.