Mode Around the Globe: Jordan Beckham

Photographed by
MONICA YELVINGTON

Videography by
GABE RODRIGUEZ

Wardrobe by
PRIMARK
www.primark.com

Jordan Beckham
@jordanbeckham

How did you begin your career as an influencer?
Around 11 years old, my friend introduced me to the app called Musical.ly. I fell in love with it! I would wake up two hours before school—every single day—just to film. I was just a little girl with missing teeth posting music videos from her bedroom for fun. I had no idea it would become what it is today! Over time, I began to grow massively on that platform and then expanded onto other platforms.

What can people expect to see when following you on social media?
They can expect to see me just being me. I post a lot of family and friend content. I’m always at the beach, going around town and doing shoots for brands and for fun.

A highlight and a goal you hope to accomplish in your career?
THIS shoot in Curacao was a major highlight for me. Modeling for a magazine in a tropical paradise—it was honestly a dream come true! Another dream and goal of mine is to be on the cover of Sports Illustrated. I would also love to get more into commercial modeling for fashion, fitness and especially swimwear.

Top 3 favorite fashion brands?
I love the brands that Urban Outfitters and Free People stock! For a higher designer brand- I love Louis Vuitton so much!

3 beauty products you cannot live without?
It would have to be mascara, bronzer, and lip gloss! I love and prefer a beautiful, fresh, more natural look!

What tips & tricks can you extend to someone aspiring to have a career like your own?
Don’t give up! It sounds cliche, but I firmly believe that if you find something you love to do and you work at it—putting consistent effort into it—it will eventually blossom into something so fulfilling and bring you so much happiness. If I did not put in the work when I was 12 and 13, I would not be where I am today at 18. I am so beyond thankful for what my life has become, but it did not happen overnight. I’ve been working diligently and consistently on my platform for about 6 years now and my dreams are finally coming true! Don’t give up on your dreams. It WILL pay off!

What’s something you’re looking forward to this summer?
This summer will actually mark the one-year anniversary of when I lost my Dad suddenly to Covid. It was the most devastating time of
my life—of our lives. Our family is so close. He was our Superman and my hero. He loved keeping my numbers and watching my platform grow. He was truly my biggest fan and the most amazing Dad a girl could ever hope for! I miss him every day. This summer, my family and I will just be together. We’ll do things to honor him. We’ll travel and hopefully get away some. I really want to start exploring more of the world, experiencing new locations, and making memories with my friends and family. That’s what is most important!

Go-to outfit for a summer lunch with the girls?
I’m obsessed with a white, short, flowy dress moment. I think it matches the summer vibe perfectly. I like when I feel free in my dresses and can still be myself while wearing it.

What’s something our Modeliste readers would be surprised to learn about you?
I did virtual school from 6th grade to 12th grade! I really enjoyed having extra time with family, friends, sports, and my job. In my time being homeschooled, I learned ASL (American Sign Language)! I loved it so much!

Who/What inspires you?
My mom inspires me so much. She’s the strongest woman I know. She’s been through so much in her lifetime and still proceeds to impress me every single day. She’s changed not only my life, but many lives around the world. She is a very hard worker, and so talented. I hope to be like her when I get older. I love her so much.

At what point did you turn your social media platform into a career? Are there any other careers you’d like to explore in the future?
I saw my platform as a career when people started saying that my pages were their ‘escape’. It warms my heart to know that people look forward to seeing my content. I love seeing the impact my videos or my pictures have on peoples’ lives. I also love to connect with my audience and form lasting relationships with them! That means the world to me. As far as other careers…I’d love to do more commercial modeling which, I believe, is right in line with where I am right now.

What’s your dream collaboration?
I would love to work with Louis Vuitton. I’m obsessed with everything about them. How
they believe it’s about the journey, not the destination. How classy and elegant all their pieces are. It would be a dream to be invited to the fashion shows in Paris!

How do you hope to influence people through your social media platforms?
I hope to inspire people to run after their dreams and never give up—even when life gets really, really hard. Losing my dad in 2021 was the hardest time of my life. Today, I use it to speak life into people and help them deal with the heaviness of loss and grief.

Are you working on any exciting projects you can share?
Me, my mom, and my brother are starting a podcast soon! We have already started filming some episodes and are so excited to launch! It’ll be multi-generational so every age group will be able to connect with it. The topics we’ll be hitting on will be very enlightening, helpful and really entertaining too!

You’ve had a social media presence since the age of 12 years old, has your view of social media changed? In what ways and why?
My view of social media hasn’t changed too much—I still believe it’s the greatest opportunity in the world for anyone who takes advantage of it! Personally, I would say I’m more in love with it than when I started. Thanks to my amazingly loyal and awesome base of incredible supporters, I’m now getting to showcase more of me and my life, and people are begging to see more of it. I’m so blessed to be accepted for who I am and for what I do on my platforms. It makes my job 10x easier because they love and are interested in my daily life and routine.

Where do you see yourself 10 years from now?
I see myself married with kids, traveling with my family all over the world and having a successful family YouTube channel!

What would you like to say to your fans?
I would like to say a huge ‘thank you’. Thank you for being my home—my safe place— for 6 amazing years. A lot of you guys watched me grow up and have seen me evolve into the girl I am today. I cannot express how much you mean to me and how truly blessed I am to call you my friends and my family. Thank you for sticking by my side and loving me even and especially in my lowest and darkest times. If you have a dream that you want to pursue— take the first step. Do it afraid if you must, but do it! Work as hard and as consistently as you possibly can! It will all eventually pay off …and the journey is quite beautiful! I love you all so bad!! You’re my world and I’m forever grateful!

~xoxo, Jordan