Mode Around the Globe: Selina Da Silva
Selina Da Silva
@selina_dasilvaaa
Photography by Brett Erickson @brettericksonphoto
Location: Hotel Mousai Cancun
www.hotelmousai.com
@hotelmousaicancun
Tell us a little about yourself and how you would describe your personal brand in three words?
I’m a Portuguese-Romanian beauty content creator with a passion for skincare, haircare, wellness, travel, and creating content that helps my girls' community glow up. My goal has always been to create a safe space by being a true girls' girl. I love sharing realistic daily routines, products that genuinely make a difference, and simple ways to care for yourself while reminding my community that having flaws and embracing who we are is what makes us beautiful. If I had to describe my personal brand in three words, I would say: authentic, inspiring, and transparent.
What inspired you to begin your journey as a content creator, entrepreneur, or influencer?
I’ve always loved self-care, beauty routines, filming myself, and taking photos. One day, I decided to take it seriously and start posting, even though I was nervous about what friends, family, and people I knew might think. It ended up being the best decision I could have made. I built an incredible community so quickly, and it became my safe space. Waking up every day to create content for my girls' community is truly my passion. Knowing that my content helps people around the world feel more put together, beautiful, and confident is incredibly fulfilling. Reading comments like, "Your daily videos make my day," reminds me exactly why I do what I do. Within just two months, it naturally grew into both my career and my business.
How would you describe your personal style, and where do you find fashion inspiration?
My style is very girly, summery, and chic. I absolutely love styling kitten heels with almost every outfit because they instantly make me feel confident and like the best version of myself. I find inspiration while traveling, from other creators, and simply by expressing my personality through colorful, feminine, and always slightly glittery outfits.
What are three wardrobe staples you can't live without?
Definitely kitten heels—they elevate every outfit. A beautiful handbag is another essential because it instantly completes any look. And finally, a maxi skirt, because it always makes me feel feminine, elegant, and put together.
What does a typical day in your life look like when you're not traveling?
My mornings always begin with journaling followed by Pilates. I make myself a healthy, sugar-free breakfast before spending the day creating and editing content, which I genuinely love. In the evenings, I enjoy cooking dinner, cuddling with my dogs, watching YouTube or a series, and planning content for the next day.
What passions or interests do you have outside of social media and content creation?
Movement is one of my biggest passions. I love hot Pilates, reformer Pilates, mat Pilates, paddle tennis, dancing, and going to the gym. I also enjoy experimenting with healthy recipes, traveling to discover new cultures, and spending time with my dogs, whether that's taking them to the beach or on long walks while listening to podcasts.
What has been the most rewarding moment of your career so far?
Seeing my content reach millions of people around the world has been incredibly rewarding. The messages from people telling me I've helped improve their confidence or motivated them remind me every day that I chose the right career. Those moments mean everything to me.
Who are some of the women that inspire you and why?
I'm inspired by women who are authentic, confident, and genuinely supportive of other women. Whether they're creators, business leaders, or people I've simply met throughout life, I admire women who stay true to themselves and lift others up..
What is one piece of advice that has had a lasting impact on your life?
Stay consistent and never give up, even when progress isn't immediately visible. Small daily efforts create extraordinary results over time. Consistency is what allows dreams to become reality, and it's something I'm very proud of.
How do you stay motivated and creatively inspired?
Staying motivated has never been difficult because creating content is what I've always dreamed of doing. It's truly my passion. My community inspires me every single day through their kind feedback, and my family and close friends constantly remind me how far I've come. That support keeps me inspired to continue growing.
What are your favorite beauty products or self-care rituals at the moment?
My favorite self-care rituals are my weekly haircare reset and my daily skincare routine. Right now, I'm loving my red light therapy mask, overnight collagen masks, lash serum, SPF—which I never skip—and my leave-in hair conditioner that I apply every night before bed.
When planning a trip, what are the top three things you look for in a destination?
First, I love destinations by the sea with palm trees because they instantly make me happy. Second, beautiful aesthetic hotels or Airbnbs that are perfect for creating content. And finally, wellness experiences that allow me to relax and recharge.
What does luxury travel mean to you?
Luxury is so much more than staying in a beautiful hotel. Of course I appreciate gorgeous accommodations, but true luxury is exceptional service, kind people, beautiful natural surroundings, and unforgettable experiences. That's exactly what I experienced during my Modeliste trip to Cancun. The amazing group of girls, meaningful conversations, and unforgettable experiences made the trip even more special.
If you could visit anywhere in the world next, where would it be and why?
Bali is at the top of my travel bucket list. I'm fascinated by the tropical scenery, beaches, incredible food, and beautiful weather. It seems like the perfect place to completely relax, reconnect with nature, and recharge.
What is something your followers would be surprised to learn about you?
Most people are surprised to learn that I'm actually quite introverted. Even though I seem outgoing in my videos, I can be very quiet and sometimes insecure in large groups, at events, or during fashion shows. I still get nervous before every event I attend.
What is your favorite way to unwind and recharge?
Pilates is one of my favorite ways to recharge because I completely disconnect from my phone and focus on my body and mindset. Spending time with my two dogs, cuddling them, taking them on walks, and simply being present with them also helps me reset.
How do you balance your personal life with the demands of content creation and social media?
I definitely think there's room for improvement when it comes to balance because I'm on my phone a lot. But I genuinely love creating content, so it rarely feels like work. One thing that helps is pre-filming content whenever I can, so I don't feel overwhelmed trying to film and edit everything in one day.
What is your favorite song right now?
I love so many different genres—from Latin music, reggaeton, bachata, and salsa to house, R&B, and hip-hop—so it's hard to choose just one song. Right now, I've been listening to "La Tortura" by Shakira every day. I've always admired her as both an artist and a person, and that song brings back so many childhood memories.
What upcoming projects, collaborations, launches, or exciting news would you like to share with our readers?
I'm incredibly excited about an upcoming trip to Korea with one of the very first brands I worked with after starting social media. I also have several exciting collaborations coming soon, and I'm looking forward to sharing even more travel, beauty, wellness, and affordable beauty tips with my community.
Looking back on your time at Hotel Mousai Cancun, what was the highlight of your experience, and what made it so memorable?
My stay at Hotel Mousai was the perfect combination of luxury, relaxation, and breathtaking scenery. Waking up to panoramic ocean views, experiencing the incredible hospitality, and enjoying such a peaceful atmosphere made my trip with Modeliste Magazine unforgettable. The hotel was the perfect place to create beautiful content for my community while also making unforgettable memories with the amazing group of girls. Every dinner, every experience, and every moment was special, and despite it being a business trip, Hotel Mousai was also the perfect place to truly recharge.
