Labels we Love: Agua Bendita

www.aguabendita.com

Agua Bendita is a unique label created out of elegant maximalist, nostalgic sensuality, and refined luxury inspired by postcard-perfect destinations. With its joyful and alluring designs, Agua Bendita has quickly risen to the ranks of cult status and amassed an extensive international A-List celebrity following and fashion lover poolside staple.

In their exclusive interview, designer and entrepreneur best friends Catalina Álvarez and Mariana Hinestroza speak to Modeliste about their journey so far and the inspiration behind this must-have label.

What is the story behind the creation of Agua Bendita?
In 2003, best friends Catalina Álvarez and Mariana Hinestroza merged their passions for fashion and design. They started working day and night to bring a dream to life, creating Agua Bendita, the company’s first brand. This dream began when they were making swimsuits for their friends and family using Catalina’s grandmother’s sewing machine and discarded fabrics they recycled from local clothing factories. This is where Agua Bendita’s journey began.

What makes Agua Bendita so unique in the swimwear and apparel industry?
What sets Agua Bendita apart in the swimwear and apparel industry is our dedication to artisanal craftsmanship. Each piece is meticulously handcrafted by skilled artisans in Colombia, ensuring the highest quality and attention to detail. We also incorporate vibrant and innovative designs that draw inspiration from our Colombian heritage, resulting in swimwear and apparel that’s both fashionable and culturally rich.

How would you describe Agua Bendita in 3 words?
Agua Bendita: Maximalist, Romantic, Sexy.

What are you seeing as some of the top trends for 2023?
In 2023, we’re observing several trends in swimwear and apparel. Sustainable fashion continues to be a top priority, with a focus on eco-friendly materials and responsible production. Additionally, we’re seeing a resurgence of retro-inspired styles and bold, tropical prints. Versatile pieces that can be worn from the beach to a night out are also gaining popularity.

What are your best selling styles?
Some of our best-selling styles are our intricately detailed bikinis and one-pieces, often adorned with hand-embroidery, beading, and unique prints. Which is why, our best selling silhouettes are the Lolita and Alegria bikini.

What is the inspiration behind your latest collections?
Diving into dreams collection indulges in the enchanting Diving into Dreams world, where imagination meets reality and creativity flourishes. Experience a journey like no other as you explore the captivating collection crafted by a visionary artist. Every piece in this collection represents a moment, a memory, an emotion, or a story waiting to be told. Be transported to a world of color, texture, and pattern, where every element has been carefully crafted to bring the artist’s eclectic tastes and inspirations to life. Let the bold prints, intricate embroideries, and unexpected details take you on a journey of self-discovery and creative expression.

What can people be excited to see from Agua Bendita this year?
This year, Agua Bendita is excited to introduce innovation in its handmade details, handmade illustrated colorful prints and lots of accessories to complement swimwear and ready to wear garments. Also some special one of a kind pieces that can be used in multiple occasions like festivals or beach parties.

Why will our readers love Agua Bendita?
Your readers will love Agua Bendita because we offer more than just swimwear and apparel; we offer a cultural experience. Our pieces are a blend of tradition, artistry, and modern fashion, making them stand out in the industry. Whether it’s the handcrafted details, the vibrant colors, or the versatility, Agua Bendita provides a unique and authentic fashion experience that appeals to those who appreciate quality and style.

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