Labels we Love: SKINNYDIPPERS
Describe the overall concept of SKINNYDIPPERS.
How did SKINNYDIPPERS evolve into the brand it is today? Tell us about the journey.
Miraclesuit has been changing women’s lives for over 25 years by helping them look and feel 10 lbs lighter in 10 seconds. The goal has always been to help women feel beautiful and confident. We were often asked to create a line specifically targeted towards the younger curvy consumer. Body image and confidence is at the forefront of our messaging with Miraclesuit and now with SKINNYDIPPERS. We understand that beauty comes in every shape and size so the conception for SKINNYDIPPERS was to create suits that provide smoothing, shaping support for comfort and confidence. With flattering silhouettes and beautifully spirited colors & prints, the collection represents a true celebration of today’s young woman, showcasing her curves and confidence.
What makes the line so unique in the swimwear industry?
SKINNYDIPPERS provides all over light shaping, control and support and is targeted to the 18-40 age range. There is no other line that does this in the marketplace.
What inspired the creation of your latest collection?
Happiness. Celebration of color, our inspiration is the joy of the journey whether its to the local beach or on the road. The line addresses feminine florals, lush tropics, playful retro prints as well as modern prismatics.
How would you describe the SKINNYDIPPER girl?
Confident, Sexy, Cool. Get a glimpse of her on our Instagram account @swimskinnydippers and follow along on the journey!
What do you see as the hottest swimwear trends for this season?
It’s so fluid and always changing. SKINNYDIPPERS always has options on the go with lots of reversible options, drawstrings for adjustability and customized coverage which is big. Plunging necklines, high cut leg lines and high waisted bikini bottoms are seen across the industry and in this collection. Styling that emphasizes the hourglass is a hot point.
Where can people shop the brand?
SKINNYDIPPERS is available at Macys.com, VictoriasSecret .com, Everythingbutwater.com, Barenecessities.com, Dillards.com and Amazon.com among many retailers.
How often does SKINNYDIPPERS come out with new styles?
The newest collection will be available in Dec 2020
What size range is available in SKINNYDIPPERS Swim?
Small to Extra Large
What are the line’s best selling styles?
Cinch and Sugababe have been sold out several times. These styles will be offered in the 2021 collection in fresh, new colors.
What can we expect to see from the brand in 2020/21 ?
Even more happiness 😊