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Mode Around the Globe: Caro Viee



Caro Viee

Aspen, Colorado

Photographed by JANA SCHUESSLER @janaschuessler
Videography by HANNAH LEITSCH @haley_shot_it

How did you begin your career? 
My career in influencing and content creation sort of fell into my lap. While I was in college, I started consistently sharing content on social media and connecting with other women by sharing glimpses of my life. I was able to attract a following and build a community. With the exposure I had, casting directors from CBS found me and cast me to go on their new show, Love Island USA. After that, I participated in two more reality TV shows before deciding to focus on growing my own curly hair care brand, which was always my end goal.

How do you hope to influence people through your social media platform? What can people expect to see when visiting your social media page(s)?
Through my social media platform, my ultimate goal is to inspire and empower people. With my curly hair care brand, Alchemy Curls, I hope to encourage people to embrace their natural hair and feel confident in their own hair. I also want to use my platform to spread positivity, humor, and relatable content that resonates with my followers. When visiting my social media pages, people can expect to see a mix of lifestyle content, my favorite fashion looks, travel experiences, and of course, curly hair tips and tricks. I believe in authenticity and being true to oneself, and I hope to reflect those values through my social media presence.

What do you predict will be the biggest trends of this Spring/Summer season?

I predict that the natural look and an effortless vibe will be the biggest trends this season. People will go back to basics and pick staple pieces while wearing their hair in more of a natural state. Curls and waves are definitely coming back in for the summer, and people will embrace the no-makeup look.

Any upcoming travel plans you’re looking forward to?
Yes, I’m excited to be heading to Brazil in a few weeks. It’s my home country, and my mother still lives there, so I’m looking forward to reconnecting with family and my roots.

Favorite brands and places to shop for your favorite Summer looks?
I love PrettyLittleThing, Zara, and ASOS! They offer a variety of styles for every occasion.

What was the highlight of your trip to Aspen with Modeliste?

The highlight of my trip to Aspen with Modeliste was definitely our skiing lesson. Although I used to ski when I was young, I had forgotten how to ski, so the lesson was super exciting and fun!

What’s your go-to airport look? Essentials to pack in a carry-on?
My go-to airport look is a cute sweatpants set with matching colors, paired with nice sneakers and a cute fluffy jacket. I like to be cozy when I travel. In my carry-on, I always pack lip balm, hand moisturizer, perfume, deodorant, and any important electronics.

Girls night in or Girls night out?
I’m definitely a homebody, so I prefer a girls’ night in any day of the week!

What’s a typical work week like for you? Any advice for staying productive throughout the week?
My work routine varies depending on the collaborations and projects I’m working on. However, I like to take two days out of the week to create content for brands and my business. The rest of the week, I focus on editing and planning my content, doing research, and exploring trends to stay inspired. My advice for staying productive is to establish an inspiring morning routine and focus on healthy habits. This will help spike your productivity.

What’s your go-to makeup routine? Any products you’d recommend for our Modeliste readers?

My makeup routine is very simple at the moment. My goal this year is to step it up a bit, but currently, I only use concealer, blush, bronzer, highlighter, eyebrow pencil, and mascara. For Modeliste readers, I would recommend the Tarte Shape Tape Concealer and the Nars Radiant Creamy Concealer for a flawless complexion.

What’s something your fans would be surprised to know about you?
I feel like I’m an open book, but my fans might be surprised to know that I’ve lived in six different countries and can speak German and Portuguese.

Where do you gain inspiration for content? Any tips & tricks you’d like to share for those inspiring to have a career like your own?
When it comes to finding inspiration for my content, I like to take a step back and disconnect from social media for a bit. Spending time in nature and with loved ones helps me recharge and gain fresh perspectives. I also enjoy reading books that inspire me and following other content creators who are at the top of their game. As someone who has built a successful career in the influencer/content creation industry, my biggest tip for aspiring content creators is to choose a topic or theme that you are genuinely passionate about. When you spend time immersing yourself in that niche and learning all you can, you’ll find that ideas and inspirations come more easily, and building a loyal audience will be a natural result.

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